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Up to 10 times more plaque removal¹
Plaque is a real troublemaker: It's tricky to remove and can cause cavities. Our toothbrushes use sonic technology to sweep away plaque and give a deep clean. And 62,000 brush movements per minute means a manual brush just can't compete.
Up to 7 times healthier gums²
There's an art to brushing your gums. Our toothbrushes use a gentle sweeping motion to remove plaque from your gum line, and a soft touch to manage sensitive and bleeding gums.
Up to 100% less stains in just 3 days3
Our toothbrushes don't just improve your oral health. They give you a brighter smile too. By brushing every day with a Philips Sonicare you can remove up to 100% more stains³.

5 modes:
3 intensity settings for maximum comfort
Smart brushing feedback:
Sensors and timers in your toothbrush let you know if you’re brushing too hard, prompt you to brush every part of your mouth, and encourage you to keep brushing for the recommended two minutes. The connected app is your straight talking oral-health coach that helps you perfect your brushing technique.
Accessories:
Brush heads:
Different products may vary
* only available with the 9700 series
5 modes:
3 intensity settings for maximum comfort
Smart brushing feedback:
Sensors and timers in your toothbrush let you know if you’re brushing too hard, prompt you to brush every part of your mouth, and encourage you to keep brushing for the recommended two minutes. The connected app is your straight talking oral-health coach that helps you perfect your brushing technique.
Accessories:
Brush heads:
Different products may vary
* only available with the 9700 series
Luxury accessories:
Brush heads:
Different products may vary
3 modes:
3 intensity settings for maximum comfort
Accessories:
Brush heads:
Different products may vary
Brush head + accessories: Basic





Fact: Acidic breakfast foods can weaken your enamel for about 45 minutes after you've eaten.
Tip: Brush before breakfast, and rinse with alcohol-free mouthwash after you've eaten.
Fact: As your bristles wear out they start to remove less plaque.
Tip: If your blue reminder bristles fade before three months of use, it's time to replace your brush head.
Fact: Over four million patients whitened to a beautiful, white smile with Philip Zoom!
Tip: Special occasion coming up? Whitening can give you a brighter, more confident smile.
* Suggested retail price
¹ in deep clean mode, with an Premium Clean brush head vs a manual toothbrush
² in Gum Care mode, with a Premium Gum brush head vs a manual toothbrush
³ in White+ Mode with a Premium White brush head vs a manual tooth brush using a leading whitening toothpaste.
4 than a manual toothbrush


