Brushing Technology:
What to look out for in a toothbrush

When was the last time you thought about your brushing technique? A dab of toothpaste, perhaps 30 seconds of brushing and then a quick rinse... it’s something we do every day without ever really thinking about it. Although we’d like to believe there’s no wrong way to clean our teeth, a quick conversation with any dentist will reveal otherwise.

We all know brushing is instrumental in removing plaque, bacteria and other decay-causing nasties, but our technique may be doing our teeth more harm than good. Too hard, too brief, too busy, too sore…there’s a lot our mouths can tell us as soon as the bristles swipe against the gum line.

How can I become better at brushing my teeth?


A regular oral healthcare regime is the only way your teeth will stay clean and healthy. Although two minutes, twice a day is the recommended minimum brushing time, you probably have too many things to do in-between to really time yourself. So how do you know if you’re brushing efficiently? 

What to look for in a toothbrush


Soft bristles, a small head and a flexible neck. These three elements remove plaque from those difficult spots effectively, ensuring debris doesn’t turn into cavities, gingivitis or even gum disease. Manual toothbrushes can be awkward to use, particularly when you’re trying to achieve a thorough clean – Philips Sonicare toothbrushes eliminate up to 7x more plaque than ordinary toothbrushes while ticking off the three essentials.

The right pressure


Some people like to put a lot of pressure on their brush, believing that a vigorous clean is an aggressive one. While your teeth can handle the punishment, provided they’re healthy and happy, the sensitive gum line doesn’t stand a chance. The strip of pink holding up your teeth is vulnerable to damage from foods, acids, plaque and your toothbrush, so go gently...

Looking for an easy fix? Philips Sonicare has developed range of gentle, efficient toothbrushes designed to be kind to your delicate gum line. All you need to do is press go and slowly go from tooth to tooth, letting the brush do all the work. The Philips Sonicare FlexCare Platinum features an intuitive Pressure Sensor to help reduce aggressive brushing. The handle gently vibrates to let you know when you’re applying too much pressure.

Time yourself

Two minutes, twice a day. It doesn’t sound like a long time, but it can feel like forever when you have too much to do. Remove the temptation to rush yourself and set a two-minute timer before every brush, dividing your mouth into 30 second quadrants. After a week, your mouth and teeth will feel different, cleaner and healthier. If you’re not eager to carry a timer around with you or risk your phone near the sink, a Philips Sonicare toothbrush is pre-programmed to do the timing for you. Our kids’ brushes are even more fun, with a clever music flow to keep them in a brushing rhythm, forming those good habits early. For adults, it’s as simple as turning it on and cleaning your teeth. No further technique required.

It's time to break-up with your manual toothbrush...

When was the last time your manual toothbrush gave you a truly deep clean, darting between teeth and massaging the gum line? The powers of the everyday, manual toothbrush are limited to swishing a little toothpaste around your mouth and moving surface plaque around without attacking build-up in those hard to reach places. What’s more, they are much more prone to user error.

The unique sonic technology of the Philips Sonicare electric toothbrush ensures that your teeth and gums look and feel their best, letting the brush do all the hard work for you. Here’s a snapshot of how the technology works: 


  • A deeper clean - our unique sonic technology creates thousands of tiny microbubbles to remove plaque from between your teeth, ensuring each face of an individual tooth gets the attention it deserves to remain healthy.
  • Effective brushing - Philips Sonicare toothbrushes perform 62,000 brush movements every 60 seconds, sweeping plaque and bacteria away.Cavity control – Philips Sonicare eliminates up to seven times more plaque than a manual toothbrush, driving fluids along the gum-line and cleaning those hard to reach or see places often missed by everyday toothbrushes.
  • Healthy gums - The same microbubble sonic technology stimulates and cleans the gums, combating gingivitis.
  • Ease-of-use - you don't have to plan or think too hard with Philips Sonicare. An inbuilt timer will ensure your teeth get their two minutes, twice a day and gentle bristles combat gum recession; all you need to do is hold the brush on your teeth and press power!
It's time to break-up with your manual toothbrush...

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