Personal care

Experience the Sonicare difference

Why buy a Philips Sonicare?

We are the #1 recommended brand by dental professionals    



Philips Sonicare patented technology


A Philips Sonicare toothbrush delivers more strokes in two minutes than a manual toothbrush could in a month.

Healthier gums in two weeks


Philips Sonicare provides optimal cleaning between teeth and along the gumline for improved gum health in just two weeks.

Up to 7x better plaque removal than a manual toothbrush


Removes up to 100% more plaque from hard to reach places than a manual toothbrush.

Naturally whiter teeth in as little as one week  


The Dynamic Cleaning Action of Philips Sonicare and the direct broader contact with each tooth has proven to remove everyday stains, to help keep teeth naturally white.  

Philips Sonicare's unique technology drives fluid deep between your teeth and along the gum line for visibly cleaner teeth, healthier gums and a whiter smile in just 2 weeks*.

Philips Sonicare Electric Toothbrushes



    from $369.95*

    • Whitens teeth in just one week
    • Removes up to 7x more plaque than a manual toothbrush
    • 5 modes: Clean, Gum Care, Polish, Sensitive, White
    • Dual Charging System: Charging glass and USB charging case


    FlexCare Platinum

    from $249.95*

    • Built-in pressure sensor alerts you when brushing too hard
    • Removes up to 7x more plaque than a manual toothbrush
    • Improves gum health in two weeks and helps prevent gingivitis and gum recession
    • 9 customisable brushing experiences: 3 modes combined with 3 intensity settings to adapt to your brushing needs


    2 Series plaque control

    from $129.95*

    • Removes up to 6x more plaque than a manual toothbrush
    • 1 Mode
    • ProResults plaque control brush head for superior plaque removal

*Suggested retail price
**Specifications shown are not applicable to all products within each range.

More Philips Sonicare Electric Toothbrushes

Find out which toothbrush fits your needs best

We're better in more ways than one

With the help of our state-of-the-art sonic technology and dynamic cleaning action, we don’t just promise results — we deliver them. For a clean you can really feel, trust the sonic brand that’s recommended by dental professionals worldwide.

Performs up to 62,000 brush movements per minute.

Removes up to 7x more plaque between teeth** and overall.***

Up to 25% better than Oral-B‘s best.*

The #1 most- recommended sonic power toothbrush by dental professionals worldwide.

*Comparison of plaque removal by Sonicare FlexCare Platinum and Oral-B Professional Care 5000 with SmartGuide after a single use of each toothbrush.
**FlexCare Platinum compared to a manual toothbrush. ***DiamondClean compared to a manual tootbrush.

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