Protective shave, minimum skin irritation with the Light Side Shaver

Master the power of V-Track PRO to combat even longer hair

Perfect Shave

SW9700

Learn more

Protective Shave

SW7700

Powerful Shave

SW6700

Learn more

V-Track PRO
72 self-sharpening V-shaped blades
cut hair with less pulling

SkinGlide Rings
with anti-friction coating for smoother glide

5-direction DynamicFlex heads
follow contours with
less pressure

Aquatec Wet & Dry
shave wet or dry

Suggested retail price: $399.00

V-Track PRO: 72 self-sharpening V-shaped blades cut hair with less pulling.
SkinGlide Rings with anti-friction coating for smoother glide.
5-direction DynamicFlex heads follow contours with less pressure.
Aquatec Wet & Dry: shave wet or dry.

Suggested retail price: $399.00

72 self-sharpening blades

72 self-sharpening blades, 151000 cuts per minute. Zero hairs left standing - no matter what direction they're growing in.

V-Track Precision PRO Blades

Get the prefect close shave. The V-Track Precision PRO Blades gently positions each hair in the best cutting position on a 3-day stubble, even flat laying and different length of hairs. Cuts 30% closer in less strokes leaving your skin in great condition.

5-direction DynamicFlex Heads

Our shaver heads flex easily in 5 directions, gently following all the contours of the face and neck. Less pressure is needed to shave closely and skin stress is minimized.

SkinGlide Rings

Experience a more comfortable shave with anti-friction SkinGlide rings coated with microspheres. Thousands of tiny glass-like rounded spheres reduce friction and surface resistance between the shaver and the skin. This gives the shaver a smooth, easy glide and helps protect against skin irritation.

60 minutes of cordless shaving

You'll have 60+ minutes of running time - that's about 20 shaves - on a one hour charge. This shaver only operates in cordless mode.

Fully washable shaver

Simply open the shaver head to rinse it thoroughly under the tap.

Aquatec Wet & Dry

Choose how you prefer to shave. With the Aquatec Wet & Dry seal, you can opt for a quick yet comfortable dry shave. Or you can shave wet – with gel or foam – even under the shower.

1-hour charging time

Shave longer with every charge, thanks to our powerful energy-efficient, long-lasting lithium-ion battery. Do a quick charge for 5 minutes and you’ll have enough power for one shave.

SmartClick precision trimmer

Click on our skin-friendly precision trimmer to finish your look. It’s ideal for maintaining your moustache and trimming your sideburns.

The Light side of the Force, also known as the Ashla, was an aspect of the Force. The Light side of the Force was aligned with calmness and was used for knowledge and defence. The Jedi were a major practitioner of the light side, and were the mortal enemies of the Sith, which followed the dark side of the Force.

72 self-sharpening blades

72 self-sharpening blades. 151000 cuts per minute. Zero hairs left standing - no matter what direction they're growing in.

V-Track Precision
PRO Blades

5-direction
DynamicFlex Heads

Our shaver heads flex easily in 5 directions, gently following all the contours of the face and neck. Less pressure is needed to shave closely and skin stress is minimized.

SkinGlide Rings

60 minutes of
cordless shaving

You'll have 60+ minutes of running time - that's about 20 shaves - on a one hour charge. This shaver only operates in cordless mode.

Aquatec Wet & Dry

Choose how you prefer to shave. With the Aquatec Wet & Dry seal, you can opt for a quick yet comfortable dry shave. Or you can shave wet – with gel or foam – even under the shower.

Fully washable shaver

Simply open the shaver head to
rinse it thoroughly under the tap.

SmartClick precision trimmer

Click on our skin-friendly precision trimmer to finish your look. It’s ideal for maintaining your moustache and trimming your sideburns.

1-hour charging time

Shave longer with every charge, thanks to our powerful energy-efficient, long-lasting lithium-ion battery. Do a quick charge for 5 minutes and you’ll have enough power for one shave.

What others say about the SW7700

Reviews

/ 5
Read all reviews

What's in the box?
SW7700

SmartClick precision trimmer: Click on our skin-friendly precision trimmer to finish your look. It's ideal for maintaining your moustache and trimming your sideburns.
Travel pouch: The shaver’s premium case has a sleek design to take up less space in your bag and its built-in ventilation chamber dries your shaver, even when you're on the go.

Suggested retail price: $399.00

Philips – the world's number one electric shaving brand*

*Source Market leader research Institute retail value 2014-2015 per electric grooming category

Philips Green Products can reduce costs, energy consumption and CO2 emissions by offering a significant environmental improvement in one or more of the Philips Green Focal Areas — Energy efficiency, Packaging, Hazardous substances, Weight, Recycling and disposal and Lifetime reliability.

Compare SW7700 with our other Star Wars: The Last Jedi edition shavers

Protective Shave

SW7700

$399.00*

Compare features

Perfect Shave

SW9700

$499.00*

Compare features

Powerful shave

SW6700

$269.00*

Compare features

Close shave

SW5720

$219.00*

Compare features

Close shave

SW5710

$189.00*

Compare features

More info

Product specific features
SkinGlide Rings with anti-friction coating for smoother glide	Personal Comfort Setting: 3x settings to adapt to your skin type	Turbo + mode: 20% more power for dense beard areas	-	Pop-up trimmer
Cutting performance
★★★★★ V-Track Precision PRO	★★★★★ V-Track Precision PRO	★★★★★ V-Track Precision PRO	★★★ ComfortCut Blade System	★★★ ComfortCut Blade System
Contour following
5-direction Flex Heads	8-direction Flex Heads	8-direction Flex Heads	5-direction Flex Heads	4-direction Flex Heads
Skin comfort
★★★★	★★★★★	★★★★	★★★	★★
Shave wet & dry
✓	✓	✓	✓	-
User Interface
3 LED	5 LED	3 LED	1 LED	-
Battery
60 min shaving 1 hour charge	60 min shaving 1 hour charge	60 min shaving 1 hour charge	50 min shaving 1 hour charge	40 min shaving 8 hour charge
100% washable
✓	✓	✓	✓	✓
Also includes
Precision trimmer Hard pouch	Precision trimmer Hard pouch	Precision trimmer Hard pouch	Precision trimmer Hard pouch	Precision trimmer Hard pouch

^* Suggested retail price

The complete Star Wars: The Last Jedi collection

Perfect shave

Inspired by the dark side

Learn more ›

Protective shave

Inspired by the light side

Powerful shave

Inspired by Poe's X-wing

Learn more ›

Close shave

Inspired by Kylo Ren

Learn more ›

Close shave

Inspired by Captain Phasma

Learn more ›

Fast, close shave

Inspired by BB-8

Learn more ›

Convenient shave

Inspired by R2-D2

Learn more ›

Shave & Style

Inspired by stormtroopers

Learn more ›

Stay in touch for more content on Star Wars: The Last Jedi

Protective shave, minimum skin irritation with the Light Side Shaver

Master the power of V-Track PRO to combat even longer hair

Perfect Shave

Protective Shave

Powerful Shave

72 self-sharpening blades

V-Track Precision PRO Blades

5-direction DynamicFlex Heads

SkinGlide Rings

60 minutes of cordless shaving

Fully washable shaver

Aquatec Wet & Dry

1-hour charging time

SmartClick precision trimmer

72 self-sharpening blades

V-Track Precision PRO Blades

5-direction DynamicFlex Heads

SkinGlide Rings

60 minutes of cordless shaving

Aquatec Wet & Dry

Fully washable shaver

SmartClick precision trimmer

1-hour charging time

What others say about the SW7700

Reviews

What's in the box? SW7700

Compare SW7700 with our other Star Wars: The Last Jedi edition shavers

Protective Shave

SW7700

Perfect Shave

SW9700

Powerful shave

SW6700

Close shave

SW5720

Close shave

SW5710

Product specific features

Cutting performance

Contour following

Skin comfort

Shave wet & dry

User Interface

Battery

100% washable

Also includes

The complete Star Wars: The Last Jedi collection

Perfect shave

Protective shave

Powerful shave

Close shave

Close shave

Fast, close shave

Convenient shave

Shave & Style

Stay in touch for more content on Star Wars: The Last Jedi

Are you a fan? Stay in touch to get access to our Star Wars: The Last Jedi hub!

V-Track Precision
PRO Blades

5-direction
DynamicFlex Heads

60 minutes of
cordless shaving

What's in the box?
SW7700

Are you a fan? Stay in touch to get access to our
Star Wars: The Last Jedi hub!