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Philips Sonicare

Upgrade your brushing routine

Feel the Care

Philips Sonicare #11 icon badge DP recommendation [master-dcc2cb6d120c4b58b968b28400b191a1] [com-mig]

No 1 recommended sonic toothbrush brand by dental professionals worldwide1

Philips Sonicare cleans what others can't2

20 x more effective than a manual toothbrush3, gentle on gums

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  • Sonicare Fluid Action reaches deep between the teeth

  • Brush effortlessly with the familiar brush head shape

  • For a gentle clean with a delightful in-mouth experience

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Toothbrush Heads

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Power Flossers

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Philips Zoom Teeth Whitening

Dare to switch? Discover our range for care that cleans deeper

  • Electric Toothbrushes

    Philips Sonicare toothbrushes are clinically proven to deliver a superior clean compared to a manual toothbrush, while being gentle on teeth and gums.

  • Replacement Brush Heads

    Discover our range of genuine Philips Sonicare brush heads for gentle yet effective cleaning. Don't forget that dentists recommend replacing your brush head every 3 months for a more effective clean.

  • Power Flossers

    Enjoy an effortless, thorough clean between your teeth that's gentle on gums versus manual flossing, removing up to 99% of plaque4 in treated areas.

100% carbon neutral since 2020[disclaimer:5]
Sustainability
100% carbon neutral since 20205

Through investing in renewable electricity and carbon offsets, our global operations emit net zero carbon into the atmosphere. We are also committed to sourcing over 75% of our total energy consumption from renewable sources by 2025, gradually phasing out fossil fuels from our entire operations6.

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Disclaimers

  1. Source: Surveys were conducted in countries representing a total of 86% of the world’s market contribution to total power toothbrush retail sales value. Based on a study of over 2,800 dental professionals (dentists and hygienists) conducted in the United States, Canada, China, France, Germany, Italy, Japan, Korea, the Netherlands, Australia, Spain, and the United Kingdom in 2025 

  2. vs a manual toothbrush 

  3. DiamondClean range with A3 brush head 

  4. in an in-vitro study, actual results may vary 

  5. Our own factories, offices and sites around the world 

  6. Our operations = our own factories, offices, logistics and travel