Innovation is more than just creating better and newer products. It’s also about adapting our product design for sustainable and long-lasting products. That’s why we are changing the way we offer products to you, shifting away from buying a product to having access to a product when you need it. All with the aim to use as little raw material as possible.
An example of access through reuse is our Philips Avent breast pump, which can now be rented via Philips website in the Netherlands and via pharmacies in France. Products like breast pumps are typically used for shorter periods of time than many other goods, so enabling reuse via rental can significantly extend product usage.