News center | Australia

Jun 11, 2019

Philips Avent’s award-winning pregnancy app delivers a new baby

The biggest global pregnancy app, Pregnancy+ by Philips Avent, launches Baby+, a free app for new parents

  • Baby+ is the parenting app that gives parents relevant and reliable information, all in one place
  • Featuring a range of trackers, the Baby+ app helps monitor baby’s growth and development
  • The app provides reassurance for new parents when needed the most
  • Philips Avent guides parents for the first 1,000 days — from pregnancy to parenthood

Sydney, Australia – Royal Philips (NYSE: PHG, AEX: PHIA) a leader in health technology, and Philips Avent have announced the launch of Baby+, following on from the success of the award-winningPregnancy+ app. This renewed parenting app helps to track a newborn’s development for the first two years and includes a range of features and trackers. It offers expert information based on the baby’s development stage, giving new parents the confidence to enjoy the journey.

From the first magical moment a parent says “hello” to their little one, to the first smile and joyful steps, being a parent is extraordinary. However, there are also challenging moments where it’s hard to make sense of it all. While previous generations may have depended on grandparents for advice, nowadays, it is easy to become overwhelmed by the amount of information available on the internet and social media.


Philips Avent is passionate about providing new parents with relevant and reliable information, helping to track baby’s development and offer reassurance.

We understand that parents know their baby better than anyone. While their instincts are often correct, they prefer to make informed decisions about their baby’s care, for that reason, we developed the Philips Avent Baby+ app. The app offers parents relevant information and the opportunity to track their baby’s development, so they feel supported during this amazing journey.

Iman Farzaneh

Business Leader, Philips Mother and Childcare


The Philips Avent Baby+ app has been developed in close collaboration with healthcare professionals and parents, to support parents from the day the baby is born. With a new screen feed every day, users can track their baby’s growth, and receive advice specific to their development stage.


The app features everything from a feeding, crying and expression tracker, through to unique user generated photo content, informative articles, guides and lullabies. Users can even create a yearbook or use the face-a-day function to capture baby’s growth and share these with their family and friends. Baby+ can track multiple babies, perfect for twins, or siblings, close in age.


With over 25 million users globally, Pregnancy+ is a daily destination for parents throughout pregnancy. It provides support from the very moment they discover they’re pregnant, by offering personal and expert information in the form of articles, information and trackers. With the app, users can follow baby’s development during each week with 42 weeks of beautifully created 3D images. These are now available in five different ethnicities, with scenes that include full audio and weekly development information.

The app is designed to help parents enjoy this time by bringing a feel-good factor to pregnancy with beautiful, informative and helpful content, accompanied with clinical back-up and expertise, to give advice that really matters.

With Philips Avent by a parent’s side for the first 1,000 days, they can feel confident to take the step from pregnancy, to parenthood. Building on the success of the Pregnancy+ app, the new Baby+ app helps to provide reassurance in the early stages of baby’s life, so parents can enjoy the incredible journey and love every moment.

The Baby+ app is now available on IOS and Android.

For more information about Philips Avent products and solutions, click here.


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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Albertine Schor

Albertine Schor

Brand and Communications Manager

Tel: +61 (02) 9947 0040

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