Philips debuts brand campaign with the heroic help of Spider-Man

Sydney, Australia – Royal Philips (NYSE: PHG, AEX: PHI), a global leader in health technology, is launching its latest Australian campaign.  The campaign promotes their belief, “there’s always a way to make life better”. 

Aimed at healthcare professionals, it shows how Philips sees healthcare differently. Philips puts people at the heart of health. They look at problems through others’ eyes, finding unexpected ways to improve their health and wellbeing. 

“At Philips we start with people. We want to improve people’s lives through meaningful innovation. Our innovative campaign aims to change our audiences’ perception of the brand,” said Philips Global Head of Brand Advertising, Eva Barrett.

Philips will launch their campaign with an iconic 90’ TV commercial.  It shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.

“Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-Man to entertain ill children. He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference.  His ethos reflects ours; and we wanted to celebrate it.”