Philips debuts brand campaign with the heroic help of Spider-Man
October 3, 2016
Sydney, Australia – Royal Philips (NYSE: PHG, AEX: PHI), a global leader in health technology, is launching its latest Australian campaign. The campaign promotes their belief, “there’s always a way to make life better”.
Aimed at healthcare professionals, it shows how Philips sees healthcare differently. Philips puts people at the heart of health. They look at problems through others’ eyes, finding unexpected ways to improve their health and wellbeing.
“At Philips we start with people. We want to improve people’s lives through meaningful innovation. Our innovative campaign aims to change our audiences’ perception of the brand,” said Philips Global Head of Brand Advertising, Eva Barrett.
Philips will launch their campaign with an iconic 90’ TV commercial. It shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.
“Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-Man to entertain ill children. He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; and we wanted to celebrate it.”
The TVC is part of a broader campaign which includes a 30 second TVC, out of home, digital and social media. In Australia, there will also be editorial partnerships with the Australian Financial Review and The Guardian Australia. Additional content is hosted on Philips’ visual storytelling platform, ‘Innovation and You’. Here real-life stories are shared how Philips is improving lives, in Australia and around the world.
The TVC follows the success of ‘The Breathless Choir’, which won a Grand Prix at this year’s Health Cannes Lions. The event brought together people for whom breathing is a constant challenge, and helped them not only learn to sing, but perform at the Apollo Theatre, New York.
“Many people have grown up with Philips, we’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our Everyday Hero campaign shows how we find new ways to make healthcare better,” Barrett said.
Client: Philips, Global Head of Brand Advertising Eva Barrett
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumerhealth and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
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