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Smartworld digitally transforms its headquarters with Philips Lighting and the first Cisco Digital Ceiling framework deployment in the Middle East

March 29, 2016

  • Smartworld’s digital transformation creates a showcase for intelligent building innovation in Dubai, which is working to be the Smartest City by 2017
  • Solution features Philips Lighting Power over Ethernet (PoE) connected office lighting system and Cisco Digital Ceiling framework enabling Smartworld to offer highly personalized user experiences to improve occupant productivity, safety and comfort
  • Scalable system delivers substantial business value, improving building efficiency and sustainability and lowering operating costs

Dubai, United Arab Emirates - Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company and global leader in lighting, announced that Smartworld, an Etisalat and Dubai South joint venture company, has deployed the Cisco Digital Ceiling framework to create a smart, highly secure and connected indoor space at its new headquarters in Dubai South. The implementation brings together an advanced LED connected lighting system from Philips Lighting with Cisco’s secure IT network to enable Smartworld to deliver a more connected, comfortable and intelligent working environment for both employees and guests. Smartworld’s headquarters will be the showcase model of the company’s digital transformation and intelligent building capabilities for future developments in Dubai South, the UAE, and the broader region.

The Cisco Digital Ceiling deployment in Smartworld’s new headquarters will serve people’s dynamic needs in real-time, while also supporting the organization’s drive for sustainable growth. By connecting Smartworld’s building services onto a single converged IP network, the Cisco Digital Ceiling delivers multiple benefits that include human-centric environments, optimized workspaces, streamlined maintenance, and reduced energy consumption and operating expenses.

“We are proud to be one of the first in the region to deploy the Cisco Digital Ceiling framework. The potential of the Digital Ceiling goes beyond optimizing building systems and creates a platform for a new ecosystem of building applications and services. It gives us new opportunities for transformational applications, analytics and business intelligence, and delivers the essential capabilities needed to make cost savings a reality. Our office building will act as a proof-of-concept for developers and organizations looking to build smart and intelligent buildings in Dubai South and the UAE,” said Abdulqader Obaid Ali, Chief Executive Officer, Smartworld.

Cisco’s Digital Ceiling framework and solution sets accelerate digital transformation and extends the benefits of the IoT throughout Smartworld’s facilities, delivering a smart and highly connected environment that maximizes efficiencies and optimizes space utilization. The energy efficient Philips LED light fixtures are equipped with sensors that are connected to the Cisco Power over Ethernet network. Real-time information provided by the lighting system, such as energy use and room occupancy data, help building managers to make informed business decisions, while workers can use their smartphones to adjust light levels and climate control.

“We are excited to see Digital Ceiling come to life in our region with Smartworld. Its early adoption by a forward-looking organization sets a precedent for more deployments by demonstrating tangible business value and realizing the incredible potential the solution presents. The result is a building that is not only smart but also seamlessly connected and highly secure. Smartworld will improve efficiency and sustainability at its headquarters while delivering highly personalized user experiences that improve productivity, safety and comfort of building occupants,” said Frida Kleimert, Head of Channel and Commercial Sales, Cisco UAE.

Cisco is working with industry leaders in lighting, building automation control, enablers and ISVs to deliver a rich set of solutions and a new information exchange powered by the network with its Digital Ceiling framework. The Smartworld implementation includes Siemon’s ConvergeIT cabling infrastructure and Philips’ connected LED office lighting luminaires that use PoE and feature integrated sensors and smartphone applications for personal preference.

“By combining our PoE LED connected lighting technologies with Cisco’s network innovations, Smartworld employees are able to personalize their working environment with a swipe of their finger. At the same time, building managers are armed with a wealth of data on energy use and occupancy to optimize their workspace, reduce operational costs and create a more sustainable and pleasant environment. On top of this the lighting system is expected to improve energy efficiency by up to 80%, compared to conventional office lighting,” said Paolo Cervini, Market Leader – MET, Philips Lighting.

“Structured cabling is critical to building strong IT infrastructures that form the foundation of IP based networks that are vital to the success of any business. By working closely with Cisco, Siemon provided Smartworld with high performance Intelligent Building cabling solutions to best support Smartworld’s long-term digital strategy,” added Steven Foster, Managing Director, Siemon.

Smartworld is a strategic Cisco Gold Partner in the UAE. The company plans to work with Cisco’s expanding Digital Ceiling partner community to help other customers in the UAE and Middle East move to a Digital Ceiling using the most efficient connected IoT endpoints from proven innovators in lighting and other building control systems. Smartworld’s unique alignment and differentiated strength with digital services in the UAE provides them a distinctive opportunity to be the lead master technology systems integrator for the major developments in Dubai leading up to Dubai Expo 2020.

For further information, please contact:

Philips Lighting
Eeva Raaijmakers
Tel: +31612350597


About Philips Lighting

Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company, is the global leader in lighting products, systems and services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives. Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company. We lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces. In 2015, we had sales of EUR 7.4 billion and employed 33,000 people worldwide. News from Philips Lighting is located at


About Cisco

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About Smartworld

Smartworld is a joint venture between Etisalat and Dubai South. The company’s growth is driven by the clear vision of being the top-of-the-league digital smart service provider to enable a futuristic digital economic growth. Established in 2008, Smartworld works closely with government entities, telecommunication operators, SMEs and large enterprises delivering them unique value using its state of the art next gen infrastructure, efficient processes and a top notch team.


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