Enabling rapid experimentation and continuous value delivery
Embracing the cloud also changes the very nature of innovation in healthcare.
Healthcare-compliant cloud platforms offer a flexible foundation for rapid development and testing of digital applications. Cross-functional teams working in short and agile cycles can put new digital applications into the hands of physicians or patients more quickly, and then add new or improved features and functionalities as they gather additional user feedback. That means healthcare organizations get to innovate faster. And in smaller, more digestible increments.
Traditionally, healthcare leaders looking to embrace new technologies have had to go through annual capital-based budgeting cycles or adopt solutions in one sweeping implementation, slowing down the speed of innovation. With rapidly evolving patient needs and accelerating technological advances, the cloud enables healthcare providers to experiment more quickly – and then double down on what works, while discarding what doesn’t.
At Philips, we are also embracing this shift towards continuous innovation to deepen our relationships with customers and deliver ever more value to them through modular and upgradable solutions –– much like the apps on your smartphone or the software in a smart and connected car offer new or improved features with every update.
Increasingly, we have development and operations teams working together across the entire application life cycle, from development and testing to deployment and operations (DevOps). Working back from customer needs, the joint focus of such end-to-end teams is to rapidly deliver and upgrade innovations that support physicians and staff in their mission of improving the lives of patients.
To do this effectively, we leverage a global network of clinical innovation partnerships. This enables us to disseminate the most recent and proven expert knowledge more quickly by making it widely available through the cloud. For example, in oncology, treatments are evolving faster than clinical teams can keep up with, making it increasingly difficult to select the most appropriate treatment for each patient. Through our partnership with the Dana-Farber Cancer Institute, we are able to offer cancer care teams recommendations for specific therapies or clinical trials, tailored to the patient’s characteristics. As new clinical knowledge and user feedback is gathered, new software updates can be deployed through the cloud to cancer care teams worldwide – putting up-to-date best practices at their fingertips. That’s how cloud-based innovation can boost the accessibility, quality, and equity of patient care.