10 healthcare technology trends for 2024

As healthcare organizations are faced with persistent staff shortages, they are adapting their workforce strategies to attract and retain talent – offering more flexibility to healthcare professionals seeking a better work-life balance. Increasingly, they are also turning to automation and AI as a way of accelerating routine tasks and measurements to alleviate the burden on healthcare professionals.

In diagnostic imaging, for example, integration of AI into CT systems can automate radiographers’ most time-consuming steps so that they can spend more time focusing on the patient. AI-based reconstruction is then used to deliver the high image quality that radiologists need to make a precise diagnosis. AI can also take the complexity out of cardiac ultrasound through full 3D quantification and modeling of the heart and other automated measurements. This helps sonographers acquire and analyze images the right way, while enabling clinicians to provide better and more efficient cardiac care.

A healthcare technology trend that goes hand in hand with automation is the use of virtual collaboration to mitigate the impact of staff and expertise shortages. Expected growth in this area has the added benefit of improving access to care in remote and rural areas, where specialist staff tends to be in particularly short supply.

Continued adoption of radiology operations command centers is a prime example. This cloud-based hub-and-spoke model enables virtual over-the-shoulder support from expert imaging technologists to their less experienced or specialized colleagues at remote sites, while the patient is on the scanner table. Similarly, real-time virtual collaboration in ultrasound can extend the reach of specialist care – allowing physicians to remotely communicate with their team and with patients whether they are in a hospital, clinic or remote satellite office. In both cases, virtual collaboration can help make expertise more widely available to achieve the same standard of care throughout a health system.

Tele-intensive (or tele-ICU) programs will also continue to gain traction, with healthcare providers increasingly looking for a seamless integration of virtual care to enhance bedside care. Remote intensivists and nurses – assisted by AI-powered monitoring technology – can reduce the burden on on-site staff, complementing rather than replacing them.

With the explosion of diagnostic data that is collected through various sources – from imaging to digital pathology and genomics – bringing all this data together in a meaningful way has become essential for physicians to deliver a precise diagnosis and treatment plan that is tailored to the patient. Yet today, this data is often scattered across disparate systems.

Advancements in integrated diagnostics will enable different healthcare specialists to exchange patient data more easily, helping them work together more efficiently and effectively. Think of it as creating a shared ‘cockpit’ that brings together relevant data from different domains – in a vendor-agnostic digital environment – to support a timely and accurate diagnosis for the patient.

Interoperability has been a perennial challenge in healthcare, stemming from the complex and fragmented nature of most healthcare IT and data infrastructures. Healthcare leaders in the Philips Future Health Index 2023 report identified it as one of the top four success factors for providing new ways of delivering care that integrate in-person and virtual care across settings.

For this trend to ultimately deliver on the promise of better care coordination, healthcare technology providers will need to take an open ecosystem approach that liberates data from silos. In patient monitoring, data available from medical device vendors has historically been siloed, leaving clinicians with the laborious task of referencing multiple sources to gain a complete clinical view of the patient. The inefficiencies caused by this disjointed process can impact a clinician’s ability to deliver timely diagnoses and treatments to patients.

Predictive analytics has emerged as one of the promising healthcare technology trends in recent years. By deriving operational and clinical insights from real-time and historical data, predictive analytics can help healthcare providers improve efficiencies and act preemptively. The Philips Future Health Index 2023 report showed how 39% of healthcare leaders plan to invest in AI to predict outcomes, up from 30% in 2021.

Already today, predictive analytics is helping healthcare providers forecast and manage patient flow, allowing them to deploy staff and resources where they are needed the most. These capabilities have proven vital in times of crisis (such as the COVID-19 pandemic) and are now becoming a mainstay of data-driven hospital operations. Through ongoing monitoring of medical equipment such as MR scanners, predictive analytics can also help identify when certain hardware parts may need maintenance or replacement. As a result, 30% of service cases can be resolved before equipment downtime is caused – preventing avoidable disruptions to healthcare operations.

Billions of people around the world still can’t access the health services they need, and even in countries with well-funded health systems, health disparities are on the rise. The need for more equitable and sustainable healthcare has never been more urgent.

Pressure to address health disparities has leaders increasingly looking to healthcare technology to help bridge many of healthcare’s most pressing gaps, while at the same time reducing the industry’s environmental impact. Partnerships aimed at advancing health equity will be key to leveraging technology innovations in ways that make good on the promise digital transformation holds for improving care – especially for those in marginalized and underserved communities.

Philips’ recent partnership with Emory University is one example of how technology can be used to tackle health disparities. Enabled by Philips Lumify Handheld Ultrasound and the Philips HeartStart AED, the Farm Worker Family Health Program is helping extend healthcare access to Georgia’s vital and vulnerable farmworker population. In another partnership with Heart of Australia, a mobile ‘hospital on wheels’ solution brings diagnostic imaging services, such as X-ray and CT, to hard-to-reach remote areas. And, thanks to a partnership with New York’s Roswell Park Comprehensive Cancer Center, a similar mobile solution is providing life-saving cancer screening to those who may not otherwise have access.

More than 15 years ago, wearable, customizable technology in the form of smartwatches popularized healthier physical routines, and the wide variety of increasingly sophisticated smart health devices on the market – now they’re even monitoring wearers’ vitals^1,2 – demonstrate that people continue to want health technologies that fit seamlessly into their lives, and are tailored to their evolving needs and preferences.

In 2024, we expect this healthcare technology trend will continue to expand and drive healthier behaviors, for example by helping people stick to oral healthcare routines and by more closely monitoring children’s growth and development. It’s a shift to a world where people have the tools to predict and avoid potential health issues.

For example, it is well documented³ that oral health is critical to overall health. While people increasingly want to be more in control of their own well-being, there are gaps in both their knowledge and daily commitment to good oral hygiene, and they need help along the way. Electric toothbrushes that sync with AI-powered applications can collect brushing data and offer personalized recommendations to improve users’ routines.

As the above healthcare technology trends show, digitalization offers tremendous scope for more effective and efficient delivery of care. By applying clinical decision algorithms and predictive analytics, for example, we can use data to deliver personalized, actionable insights, such as alerting acute care teams to potential problems or encouraging healthy behavior through app-based coaching.

Digital solutions are eminently scalable, and so support broader prevention, improved triaging, and lower cost of care, enabling a shift from resource-intensive clinical settings to lower-cost settings and the home. And for the 3.5 billion people around the world who currently do not have access to healthcare, digital healthcare technology can expand access to much-needed sustainable models of healthcare.

Yet, all this ‘digital goodness’ comes at a price. No less than 30% of global data is generated by healthcare⁴. And, at 36%, the projected growth of healthcare data over the period 2018-2025 is faster than any other data type⁵. The upside is that research⁶ indicates that the resource savings unlocked by IT outweigh the increase in footprint caused by the deployment of that technology – for example, shifting to the cloud. But to continue realizing these savings, the healthcare industry needs to focus on building sustainable digital infrastructure, including carbon-free cloud solutions, using circular hardware, and developing sustainable software.

Responding to the pressing need to decarbonize healthcare, we are seeing a clear trend of health technology companies, healthcare systems and other stakeholders driving sustainable ways of working across every part of the healthcare value chain – including operations, innovation, service and delivery. One of the most impactful sustainability transformations is happening in the area of procurement.

Fueled in part by the significant expansion of ESG disclosure requirements around the world, green procurement will increasingly shift the healthcare supply landscape over the coming years. We expect to see more purchasing departments adopting priority evaluation criteria, such as those developed by Philips, when procuring medical equipment and health technology solutions:

Healthcare systems are part of a wider value chain – extending from extractive industries upstream to operations, logistics, use phase and end-of-use phase downstream – which has an impact on biodiversity through land use conversion, pollution, consumption and emissions.

With the widespread recognition of the effect environmental health has on human health, we see a continuing trend of healthcare systems actively adopting strategies to reduce their environmental footprint. For instance: switching to resource-efficient healthcare technology and smart digital solutions, or adopting science-based targets for emission reduction – the latter mandatory for all $1 billion-plus companies in California by 2025.

Yet broader nature risks may be overlooked as organizations see higher financial impacts from climate risks than from, say, deforestation or water withdrawal. The latter has direct consequences for population health. Thus, we expect to see an increasing trend towards the adoption of ‘natural capital accounting’ to support better decision-making around resource use management, and more companies committing to science-based targets for nature. At Philips, we have developed a program to improve the ecological value of our manufacturing footprint.

In February 2022, Morgan Stanley reported, “The growing water crisis will no doubt require virtually all industries to rethink their water use.” Philips is not a water-intense company. However, with a number of our manufacturing sites located in water-stressed regions, we have also initiated a program to reduce our total water consumption by 5% from its 2019 level.