Maintaining your healthy smile looks prettier in pink

May 13, 2015

Sydney, Australia – Keeping us inspired to maintain our pearly whites, Royal Philips (NYSE: PHG, AEX: PHI) has given a feminine makeover to two of its most popular products – the Philips Sonicare DiamondClean and Philips Sonicare AirFloss – ensuring women all over Australia can achieve a healthy and beautiful smile in style.


As the 2015 winners of an international iF Design Award, both oral care products combine innovative features and stylish designs to not only look after the personal health and wellbeing of their users, but also enabling them to be presented sophisticatedly in any bathroom.


“A smile is one of our most powerful gestures yet we have seen through our own research[1] that women in Australian can be found wanting when it comes to maintaining an effective oral health regime,” said Simon Keenan, Sales and Marketing Manager ANZ, Philips Oral Healthcare.


“We all know that a great smile is largely based on an effective oral health regime and that the consequences of neglecting this daily routine can have a detrimental effect on our personal health. By introducing stylish looking products such as the pink additions to our Philips Sonicare portfolio, we want to encourage Australians to fall back in love with their electric toothbrushes, follow the advice of dental professionals across the nation and make their oral health and smiles a priority again,”


The Philips Sonicare DiamondClean Pink edition, one of Philips’ most advanced sonic toothbrushes to date, is clinically proven to remove up to seven times more plaque than a manual toothbrush, improve gum health in only two weeks[2], and whiten teeth in just one week[3]. A built-in timer pauses when a 30-second period has passed to allow you to cover all areas of the mouth effectively, with the brush also turning off at the end of the two-minute cycle. With five brushing modes and a specially designed brush head for easier and better cleaning, the Philips DiamondClean Pink also comes with an elegant charging glass for the bathroom, as well as a smart USB charging travel case, perfect for anyone on the go.


The Philips Sonicare AirFloss Pink works by using rapid bursts of air and water droplets to thoroughly clean the areas between teeth; dislodging hard to remove food and forcing plaque and bacteria out. The rapid bursts, activated with an easy one-button operation, are directed using an innovative nozzle that ensures targeted cleaning between teeth for a full mouth clean in 30 seconds[4]. Just use one teaspoon of water and the Philips Sonicare AirFloss will give two full cleaning sessions (morning and night), with the added advantage of only needing to recharge the battery approximately every two weeks.


“Oral hygiene procedures are only as good as the weakest link, and the weakest link for many people when it comes to oral hygiene is not flossing,” said Dr. David Dunn, principal dentist at The Macquarie Street Centre, Sydney.


“Good brushing alone accounts for only approximately 80 percent of the tooth surfaces, so without flossing we are missing some 20 percent of the tooth surfaces and critically, in between the teeth. These areas between the teeth, where brushing alone can’t reach, are hence more susceptible to tooth decay and the plaque or bacterial deposits in these areas also importantly contributes to gum disease such as gingivitis and periodontitis. Products such as the AirFloss from Phillips make this procedure for patients both easier and faster.”    


The Philips Sonicare DiamondClean has an RRP of $299.95 and the Philips Sonicare AirFloss an RRP of $179.95. Both products can be found at Shaver Shop, Harvey Norman, Myer, David Jones and other selected retailers.


For more information about the entire Philips Sonicare range of sonic toothbrushes, visit



[1] Survey sample size was 1,006 across all Australian states. The research was conducted by Pureprofile Pty Ltd on behalf of Philips Sonicare in March 2015

[2] Plaque removal efficacy of two novel Philips Sonicare DiamondClean brush heads, Putt M, Milleman J, DeLaurenti M, Schmitt P.

[3] Evaluation of stain removal by Philips Sonicare DiamondClean power toothbrush and manual toothbrushes, Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J.

[4] A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M., 2011

For further information, please contact:

Albertine Schor

Brand and Corporate Communications Manager

Philips Australia & New Zealand

M: 0427 915 643



About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at