Ambitions

Our Mission

It is our passion to…
"Improve the quality of people’s lives through the timely introduction of meaningful innovations." This was Philips’ aim when the company was first founded in 1891, and it remains true today. Throughout the generations, Philips has reinvented itself many times, but its core promise remains intact.

Our Vision

In a world where complexity increasingly touches every aspect of our daily lives, we focus on achieving “Sense and Simplicity”. In other words, we ensure that our technologies and products can be used easily and pleasurably by the relevant target groups, and are perceived as meaningful.

Our Brand Promise

We empower people to benefit from innovation by delivering on our brand promise of “Sense and Simplicity”.
This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users. These may be individuals, professionals or communities, so we involve them throughout the research and development process.

Vision 2010

Philips is on a journey to transform itself into a truly market-driven and people-centric company. As part of its "Vision 2010" strategy, Philips has simplified its business structure by creating three core sectors as per January 1, 2008: Philips Healthcare, Philips Lighting, and Philips Consumer Lifestyle. Through Vision 2010, Philips expects to achieve higher levels of operating profitability, and to more than double its EBITA per share compared to 2007.

Sustainability

Our groundbreaking A Simple Switch campaign clearly illustrates Philips’ commitment to sustainability and towards creating a greener future for us all. The campaign is built around the idea that each individual has the power to help stop climate change by switching to energy-efficient lightbulbs at home or at work. Visit www.asimpleswitch.com to find out how you can join.

Market-driven

We believe that a happy customer who returns time after time is one of the most valuable assets we have. That’s the basis of our transformation from a technology-driven company into a market-driven organization. Our new NPS (Net Promoter Score, www.netpromoter.com ) tool helps us to gauge whether our customers would recommend a certain product to their friends, relatives or colleagues. This enables us to keep checking we’re on the right track.

Innovations

Since our earliest beginnings, we’ve concentrated on bringing meaningful innovations to life. We remain dedicated to the belief that the path to true growth comes from making products that genuinely meet people’s needs. Take a look at where that has brought us so far.