Preserve your hair's natural hydration


MoistureProtect Straightener

Suggested retail price: $139.00
Sensor diagnoses your hair’s moisture levels and adapts the temperature
Floating plates move to adjust the pressure on the hair
Charged negative ions eliminate static and condition the hair
Three temperature settings (150C, 175C, 200C)

Preserve hair’s natural
moisture balance

Keep your hair’s natural hydration in balance even when straightening. Our MoistureProtect sensor regulates the heat of the straightening plates to your hair’s specific needs. Protecting the hair from overheating with every stroke, tests show moisture preservation of up to 57%.

without any snags

The goal? Straight hair without any snags or breaks. Our MoistureProtect hair straightener has specially positioned floating plates that move to adjust the pressure on the hair with every straightening stroke. This protects the hair shaft from damage and reduces the likelihood of hair breakage.

Simply beautifully styled,
healthy hair

As well as caring for your hair during straightening, the MoistureProtect straightener has three digitial temperature settings, an instant heat up time of just 15 seconds and Ionic conditioning. With ionic conditioning, charged negative ions condition the hair and smooth down cuticles for intensified shine and glossiness. The result is hair that is beautifully smooth, shiny and frizz free.

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Compare our hair straighteners

MoistureProtect Straightener


Preserve your hair’s natural hydration for a healthy shine

Pro Straightener

Professional Titanium plates for faster straightening

Essential Care Ionic Straightener


Glossy and sleek with ionic shine

Caring technologies

  • MoistureProtect Technology
  • MoistureProtect Sensor
  • Ionic conditioning
  • Ceramic coated floating plates
  • Professional titanium coated plates
  • Ionic conditioning
  • Floating plates
  • Caring high-performance heater
  • Ionic conditioning
  • Ceramic coated plates

Styling Performance

  • 200 C max. temperature
  • 3 temperature settings (150, 175, 200)
  • 15 sec heat up
  • 230 C max. temperature
  • 3 temperature settings (140-230)
  • 10 sec heat up
  • Ionic conditioning
  • EHD technology
  • 220 C max. temperature
  • Multiple settings
  • 60 sec heat up
  • Ionic conditioning


  • Swivel cord with 2 m cord
  • Easy lock
  • Auto shut off
  • Pouch
  • Swivel cord with 2.5 m cord
  • Easy lock
  • Auto shut off
  • Pouch
  • Swivel cord with 1.8 m cord
  • Easy lock
  • Auto shut off


  • 2 years
  • 5 years
  • 2 years
* Suggested retail price

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