In 2009 we evaluated our sustainability strategy and resolved to fully leverage sustainability as an integral part of our overall strategy and an additional driver of growth, as reflected in the Philips Management Agenda 2010. To deliver on our brand promise of “sense and simplicity” and at the same time provide the company direction for the longer term in this area, we have identified three sustainability leadership key performance indicators where we can bring our competencies to bear, ‘care’, ‘energy efficiency’ and ‘materials’ including targets for 2015: - Bringing care to more than 500 million people
Target: 500 million lives touched by 2015 - Improving energy efficiency of Philips products
Target: 50% improvement by 2015 (for the average total product portfolio) compared to 2009 - Closing the materials loop
Target: Double global collection, recycling amounts and recycled materials in products by 2015 compared to 2009.
Each sector will take the lead on one of the leadership key performance indicators with Healthcare leading ‘care’, Lighting ‘energy efficiency’ and Consumer Lifestyle ‘materials’. | 
