Philips DLO Announces New Accessories for iPhone 3G

Sydney, Australia – Philips Digital Lifestyle Outfitters (DLO) today unveiled the Jam Jacket, VideoShell, and HybridShell for iPhone 3G.  Based on the popular cases for the first-generation iPhone, all new releases have been redesigned to fit the iPhone 3G with the first products available now.  Many existing iPhone accessories are also immediately compatible with the iPhone 3G, including the HipCase, Action Jacket, and Portable Speakers.

HybridShell for iPhone 3G

The HybridShell is a fusion of a clear polycarbonate front with a textured, silicone back – adding a strong layer of protection and personality to the iPhone. The unique design features a clear back with black silicone "dots" for added grip. The HybridShell provides open access to all iPhone controls and comes bundled with a DLO Surface Shield screen protector.

Suggested Retail Price: $34.95
Available: July

VideoShell for iPhone 3G

Redesigned to fit the new iPhone, the tough, transparent VideoShell adds clear protection while providing easy access to the headphone port, hold switch, side controls, and dock connector. Ideal for iPhone users on-the-go, the VideoShell features an integrated kickstand for hands-free video enjoyment on any flat surface. Like the HybridShell, the VideoShell also comes with a DLO Surface Shield screen protector.

Suggested Retail Price: $29.95
Available: July

Jam Jacket for iPhone 3G

Providing a solid and stylish layer of protection, the Jam Jacket for iPhone 3G is made of superior-quality silicone and comes in four colours: clear, black, pink and blue. The Jam Jackets feature full access to all iPhone controls, dock connector, headphone jack, camera, and touch-sensitive screen. Each Jam Jacket comes equipped with three DLO Surface Shield screen protectors.

Suggested Retail Price: $29.95
Available: Now

Along with these newly designed cases, the following iPhone accessories from DLO are compatible with both the first generation iPhone as well as the iPhone 3G.

HipCase for iPhone

A best-selling iPhone accessory since its launch last year, the stylish DLO HipCase combines sleek protection with easy, convenient access to the iPhone. With a horizontal belt-clip, the HipCase features a Velcro tab and cut-out centre notch to provide quick, simple, one-handed access. The DLO HipCase for iPhone is available in black or brown leather, as well as black nylon.

Suggested Retail Price: $39.95(brown and black leather hip case)
Suggested Retail Price: $34.95(nylon hip case)
Available: Now

Action Jacket for iPhone

With its integrated belt clip and removable, adjustable armband, the Action Jackets takes sport cases to a new level of flexibility. Users can easily clip the Action Jacket to their clothing or a backpack for daily use, or add the armband for sport use. A clear window shields the iPhone touch screen from scratches and moisture, while still providing complete play-through control. The armband is machine washable and fits most biceps: from 9 inches to 20 inches.

Suggested Retail Price: $39.95
Available: Now

Portable Speakers

Compact yet powerful, the speaker system and iPhone stand enables users to enjoy their music and videos in stereo sound without any threat of mobile phone interference. Connected via the phone's headphone jack, DLO's Portable Speakers for iPhone feature an extra-wide sound stage and bass vents that deliver powerful sound from the two highly compact speakers. The rotating and removable stand holds the iPhone upright or horizontally for an ideal portable movie-viewing experience.

Suggested Retail Price: $59.95
Available: July

The full Philips DLO range available in Australia can be viewed at: www.iworldaustralia.com.au. Contact number: (03) 9532 3300.

For more information, product reviews, or images please contact:

Sarah Campbell

Philips House 65 Epping Road North Ryde NSW 2113
Tel:  02 9947 0472   Mobile:  0421 612 994
Fax:  02 9947 0061
Email:  sarah.campbell@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.