But healthcare agencies and others interested in promoting better oral healthcare still face one huge challenge. It is never easy to persuade people, especially young people, to engage consistently and thoroughly in managing their periodontal health for the long term.
So the real innovation challenges, especially for oral care equipment manufacturers, are how to put life-changing tools that will provide realizable health benefits into the hands of the consumer, and then how to ensure they use them regularly through applied technology.
Flossing, for example, has been proven to have beneficial effects in relation to gingivitis, tooth decay and bad breath. But when undertaken by people in normal conditions, flossing frequently does not deliver the benefits that can be demonstrated when undertaken in professional conditions by a dental hygienist.