Philips Lighting and Pierlite Lamp Distribution Agreement in Australia

February 4, 2014


Sydney, Australia – Philips Lighting Australia and Pierlite Australia have agreed to end their 10-year lamp distributor agreement in Australia, effective 10th March 2014. Pierlite will however continue to represent a suite of Philips professional luminaires for the region.


In making the announcement Rob Fletcher, General Manager of Philips Lighting ANZ and Ben Mills, Executive General Manager of Pierlite Australia, reiterated that the agreement to end the lamp distributor partnership and continue with professional luminaires was amicable.


“Pierlite has played an integral role in the success of the Philips Lighting brand in Australia,” Mr Fletcher said.  “We are proud of our ten year history together, and Pierlite has been an important partner in both building the business and supporting our wholesale customers.”


Mr Fletcher added that the move is a natural transition as Philips lighting  positions itself to support the future lighting needs of the Australian market.  “Ten years ago Philips Lighting in Australia was primarily a lamps supplier,” Rob Fletcher said.  “Philips is now a leader in LED lighting and a lighting solutions provider with an established expert technical and sales support team.  Wholesale customers will now be able to directly leverage the broad range of lighting solutions Philips has to offer, in addition to lamps and luminaires”.


Mr Mills of Pierlite noted the significance of the decade-long partnership and that the decision supports the future direction of both businesses. “As a flagship brand of the Gerard Lighting Group celebrating 25 years of business in Australia, Pierlite remains Australia’s most progressive professional lighting solutions company and we will continue to provide our customers creative and sustainable lighting solutions for commercial, industrial, architectural, roadway and floodlighting market segments; leading the market with LED innovations”. 


“We are proud of our long association with Philips Lighting and we are pleased the partnership will continue in the area of professional luminaires,” Mr Mills said. “As a leading lighting solutions provider, our focus has been and always will remain the creation of world class lighting products and services for our customers, supported by a continued investment in Australian engineering, customer service and manufacturing facilities.”


During the transition period, Philips and Pierlite will work closely with wholesale customers to ensure the changeover process is seamless and straightforward.   


In Australia Philips Lighting will focus on the continued growth of Philips innovative lighting systems.  In particular, the introduction of new LED technology, connected lighting technologies such as the recently launched Philips Hue LED wireless lighting system and the expansion of the Philips Dynalite lighting controls business.


For further information please see the respective contacts below;


Mark Barratt: Trade Channel Manager Philips Lighting Australia I T 02 9947 0000 I



Richard Shepherd: Marketing Manager Philips Lighting Australia I T 02 9947 0000 I



Ben Mills: Executive General Manager Pierlite Australia I T 02 9794 9300 I



Michael Farmer: National Marketing Manager Pierlite Australia I T 02 9794 9300 I