Philips unveils the new Sonicare DiamondClean Black Edition

June 10, 2014

Sydney, Australia – Philips has revealed an exciting addition to its Sonicare portfolio, the new Philips Sonicare DiamondClean Black Edition, as part of the ongoing commitment to improving people’s lives through meaningful innovation. The first black toothbrush in the range will take sonic tooth brushing to its most stylish and sophisticated level yet.


The Philips Sonicare DiamondClean Black Edition is clinically proven to remove up to 100% of plaque from hard-to-reach places compared to a manual toothbrush, and to improve gum health in only two weeks1.  It is also clinically proven to whiten teeth in one week2.


The Philips Sonicare DiamondClean Black Edition uses sonic technology to produce a powerful dynamic cleaning action for a difference users can see and feel. It is gentler than a manual toothbrush, helping to keep your teeth stronger and healthier for longer. Philips Sonicare’s patented sonic technology gently whips toothpaste and saliva into an oxygen-rich foamy liquid and directs it between and behind teeth, even under the gum line, where plaque and bacteria flourish. 



So now is the time to give your teeth the celebrity treatment and switch to Sonicare to really experience the difference.


The brush is able to deliver a unique whole mouth clean thanks to its five brushing experiences that allow users to tailor their brushing according to their needs, as well as their dental professional’s advice. The brushing modes range from:


  • Clean – the standard mode for a whole mouth clean 
  • White – removes surface stains to whiten teeth
  • Polish – brightens and polishes teeth to bring out their natural brilliance
  • Gum Care – gently stimulates and massages gums
  • Sensitive – an extra-gentle mode for sensitive teeth

Brilliant cut
The Philips Sonicare DiamondClean Black’s brush heads sport a diamond-cut tuft formation to provide users with a more efficient brushing experience. The uniquely designed diamond bristle heads have 44% more bristles than Philips’ standard sized ProResults brush heads, providing users with both superior plaque removal and whiter teeth. The heads come in two sizes, Standard and Compact (for focused cleaning in areas of special need, for orthodontic patients and for those with smaller mouths).

Highly charged
When traveling or on the go, Philips Sonicare DiamondClean Black Edition users can keep their brush fully charged using a charging USB travel case which can be plugged into a laptop computer – however as the brush holds three weeks charge, only the most seasoned traveler need avail themselves of this technologically advanced feature. 


DiamondClean Black’s chrome base also features a unique charging glass, as well as the latest in conduction technology to charge the toothbrush as it rests in the glass – making it stylish enough to display in the most fashion-forward bathroom.   


The Sonicare DiamondClean range is not only Philips’ most advanced yet, it’s also most simple and stylish. DiamondClean Black’s power handle has a ceramic finish and a chrome accent ring that highlights the elegant neck of the brush. The technology in the handle is hidden so that the sleek matt black finish of the brush is uncluttered by electronic visual displays. Only when the simple on button is pressed are the brushing modes illuminated to reveal the array of options. These are then simply selected by scrolling down using a one button action. 


The new Philips Sonicare DiamondClean Black is available from The Shaver Shop, Harvey Norman, Myer, David Jones and selected national retailers with an RRP of $299.95.


For more information about the Philips Sonicare range of toothbrushes visit 

1Plaque removal efficacy of two novel Philips Sonicare DiamondClean brush heads, Putt M, Milleman J, DeLaurenti M, Schmitt P. 
2Evaluation of stain removal by Philips Sonicare DiamondClean power toothbrush and manual toothbrushes, Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J.


For further information, please contact:

Tom Cummings
Account Manager
Tel: 02 9025 9286
Albertine Schor
Brand and Corporate Communications Manager
Philips Australia & New Zealand
M: 0427 915 643


About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at