Philips Introduces The ProCare Airstyler, The Convenient Way To Achieve Naturally Straight Hair

May 21, 2014

Sydney, Australia – Women can now look and feel confident with the Philips ProCare AirStyler, the innovative Paddlebrush that is easy to use and creates a naturally straight hair style while providing maximum hair care.

 

Philips has been a global leader in hair expertise for over 50 years and as Europe’s No.1 Hairdryer Brand1 understands the importance women place on beautifully styled hair and the prevention of hair damage. The Philips ProCare Airstyler is an all-in-one styling product ensuring women can achieve the latest hair style trends without going to extreme lengths and damaging their hair in the process.

 

The Philips ProCare Airstyler is perfect for women seeking a single product that can also add volume, body, waves and texture with its combination of five impressive attachments including a paddle straightening brush, volumiser, retractable bristle brush for easy curling, narrow concentrator for focused airflow and thermo brush with an extra wide 38mm diameter to smoothen hair.

 

"Many women spend large amounts of time styling and teasing their hair into place to achieve a more natural look but don’t think about the impact this is having on their hair," says Tom Paltridge, Senior Marketing Manager, Personal Care, Philips Australia & New Zealand. "The innovative design of the ProCare AirStyler’s attachments combined with the flexibility of the temperature and speed settings mean women have greater control to achieve their desired style, while minimising heat damage."

 

Designed with Advanced Philips Even Heat Distribution (EHD) technology to ensure even distribution of heat providing maximum protection, even at high temperatures, the Philips ProCare Airstyler also offers ion conditioning for smooth and frizz-free hair.

 

Ceramic coated brushes ensure the heat spreads more evenly while the ThermoProtect provides the optimal drying temperature to give additional protection and avoid overheating the hair.

 

With three heat and speed settings, the Philips ProCare Airstyler can be adjusted for precise and tailored styling and is an all in one solution to achieve a naturally straight hairstyle for any occasion, day or night.

 

The Philips ProCare AirStyler has an RRP of $79.95 and is available at selected retailers. The Philips ProCare range also includes several other affordable hair styling products including a Dryer, Conical Curler, Straightening Brush, Straightener and Styling Brush. For more information about the range of Philips beauty tools and to learn more about hair care visit http://www.philips.com.au/c/haircare/21290/cat/

 

 


1Based on independent 2011 cumulated volume sales data for 17 European countries

 

 

Model No.   Key Specifications   RRP   Product Image
Philips Airstyler (HP8656)  
  • Advanced EHD technology for even heat distribution
  • Ionic technology
  • ThermoProtect to get the best results without damaging the hair
  • Ceramic coating of brushes
  • Nozzle for a focused airflow
  • Retractable bristle brush for tangle free curls and waves
  • Paddling straightening brush for naturally straight looking hair
  • Narrow concentrator for focused airflow
  • Thermo brush for smoothing and waves
  • Volumiser for volume at the roots
  • 2m cord
  • Easy storage hook 
  $79.95rrp  
             
Philips ProCare Conical Curler (HP8619)  
  • Soft touch coating for safe styling
  • Innovative curl ready indicator to know when curl is ready
  • LCD-temperature display and settings to adjust curling time
  • Heat resistant mat
  • Auto shut-off after 60 minutes
  • Key lock
  • Swivel cord
  • Resting stand
  $59.95rrp  
             
Philips ProCare Straightener (HP8399)   
  • Ceramic plates that glide through hair for a smooth finish
  • EHD technology for even heat distribution
  • Ready for use indicator
  • 15 seconds heating time
  • Maximum drying temperature is 199 degrees to allow for straightening the hair more carefully with less heat
  • Automatic setting for healthy restyling
  • Key lock function
  • Suitable for all hair types
  $59.95rrp  
             
Philips ProCare Hairdryer (HP8260)  
  • EHD technology for even heat distribution
  • ThermoProtect to get the best results without damaging the hair
  • Ionic care to achieve smooth and frizz-free hair
  • Slim styling nozzle for precise styling
  • Volume diffuser to dry hair healthier, adds lift and maximizes volume to curls and bouncy styles
  • Ceramic coating
  $59.95rrp  

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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