Sydney, Australia – Women can now look and feel confident with the Philips ProCare AirStyler, the innovative Paddlebrush that is easy to use and creates a naturally straight hair style while providing maximum hair care.
Philips has been a global leader in hair expertise for over 50 years and as Europe’s No.1 Hairdryer Brand1 understands the importance women place on beautifully styled hair and the prevention of hair damage. The Philips ProCare Airstyler is an all-in-one styling product ensuring women can achieve the latest hair style trends without going to extreme lengths and damaging their hair in the process.
The Philips ProCare Airstyler is perfect for women seeking a single product that can also add volume, body, waves and texture with its combination of five impressive attachments including a paddle straightening brush, volumiser, retractable bristle brush for easy curling, narrow concentrator for focused airflow and thermo brush with an extra wide 38mm diameter to smoothen hair.
"Many women spend large amounts of time styling and teasing their hair into place to achieve a more natural look but don’t think about the impact this is having on their hair," says Tom Paltridge, Senior Marketing Manager, Personal Care, Philips Australia & New Zealand. "The innovative design of the ProCare AirStyler’s attachments combined with the flexibility of the temperature and speed settings mean women have greater control to achieve their desired style, while minimising heat damage."
Designed with Advanced Philips Even Heat Distribution (EHD) technology to ensure even distribution of heat providing maximum protection, even at high temperatures, the Philips ProCare Airstyler also offers ion conditioning for smooth and frizz-free hair.
Ceramic coated brushes ensure the heat spreads more evenly while the ThermoProtect provides the optimal drying temperature to give additional protection and avoid overheating the hair.
With three heat and speed settings, the Philips ProCare Airstyler can be adjusted for precise and tailored styling and is an all in one solution to achieve a naturally straight hairstyle for any occasion, day or night.
The Philips ProCare AirStyler has an RRP of $79.95 and is available at selected retailers. The Philips ProCare range also includes several other affordable hair styling products including a Dryer, Conical Curler, Straightening Brush, Straightener and Styling Brush. For more information about the range of Philips beauty tools and to learn more about hair care visit http://www.philips.com.au/c/haircare/21290/cat/
1Based on independent 2011 cumulated volume sales data for 17 European countries
|Model No.||Key Specifications||RRP||Product Image|
|Philips Airstyler (HP8656)||
|Philips ProCare Conical Curler (HP8619)||
|Philips ProCare Straightener (HP8399)||
|Philips ProCare Hairdryer (HP8260)||