Philips launches elegant Semi Pro collection, its first professional hair styling range

May 21, 2014

Sydney, Australia – Women can now take their daily hair care routine to the next level with Philips Semi Pro, a premium range of hair styling products including an innovative hair dryer and hair straightener designed for quick, precise hair styling and truly professional results.


Philips has been a global leader in hair expertise for over 50 years and as Europe’s No.1 Hairdryer Brand1 understands the importance women place on beautifully styled hair and the prevention of hair damage. The Philips Semi Pro range has been developed with this in mind by delivering consistent results and maximum hair care to provide women with the confidence and results achieved in a salon – more style, less damage.


"Today’s women want to be able to experiment with easy-to-use styling products without the risk of damaging their hair," says Tom Paltridge, Senior Marketing Manager, Personal Care, Philips Australia & New Zealand. "At the Philips Beauty Institute, we’ve worked with leading hair care experts across the globe to develop cutting edge hair styling and drying technologies to meet the needs of women. The innovative Semi Pro range offers premium quality styling products designed to effortlessly achieve salon-like results at home while protecting and preserving the condition of their hair."


Philips Pro Dryer


The Philips Pro Dryer delivers fast drying performance and reduces hair damage and overheating for truly professional results. Reaching a drying speed of up to 110km/h, the Philips Pro Dryer is the fastest professional dryer by 50 per cent2 allowing for a fuss-free hair drying solution.


Featuring the innovative and unique Style & Protect concentrator which activates a valve to open when hair gets too hot allows for precise hair styling without the risk of hair damage. It also has a powerful motor to deliver salon quality results quickly. Designed to provide the optimal drying temperature for added protection, the Philips Pro Dryer also offers ion conditioning for smooth and frizz-free hair.

Philips Pro Straightener


Featuring professional titanium coated plates that transfer heat quickly and are both smoother and more robust than ceramic plates, the Philips Pro straightener has been carefully designed to deliver fast and effective results.


The high-performance heater used in the Pro straightener enables an instant heat-up time of only 10 seconds and produces a more constant temperature for improved styling performance. The Philips Pro straightener also features floating plates to help to avoid hair breakage and 110 millimetre plates for greater speed and performance. 


With a classic black and gold finish, the Philips Pro Dryer and the Philips Pro Straightener have a recommended retail price of $199 and are available now at selected retailers.

For more information about the range of Philips beauty tools and to learn more about hair care visit




1Based on independent 2011 cumulated volume sales data for 17 European countries
2*HPS920 vs. Philips AC dryer HP4997. HPS910 is -45% faster vs. HP4997


Model No.   Specifications   RRP   Product Image
Philips Pro Dryer (HPS930)  
  • Fuss free hair drying solution - Fast drying speed of up to 110km/h
  • Ion conditioning for smooth, fizz-free hair
  • Style & Protect Concentrator - valve to avoid over heating the hair
  • AC Motor for powerful drying and professional results
  • Black and gold finish
Philips Pro Straightener (HPS920)  
  • Titanium plates for faster heating
  • Floating plates to avoid hair breakage
  • 110 millimetre plates for speed and performance
  • Advanced Philips EHD technology for even heat distribution
  • Precise temperature setting wheel as used in the professional world10-seconds to heat the plates before use
  • Back and gold finish

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at