Philips Launches World’s First Laser Guided Beard Trimmer in Australia

April 8, 2014

Sydney, Australia – Men are increasingly seeking more control from their grooming tools to define how they look and feel and stay a cut above the rest.


With this in mind, Philips has launched the BeardTrimmer9000 (BT9295/32), the world’s first trimmer with a state-of-the-art Laser Guide, ensuring men across Australia can create the exact look they want with total confidence and precision.


The unique Philips Laser Guide projects a sharp line of light on the cheek, jawline or neck and is activated by pressing the top of the golden pen, located just behind the blade, to pop it up. It points out exactly where hairs will be cut to help users align their perfect style before trimming and achieve a perfectly symmetrical look. 


Tom Paltridge, senior marketing manager for male grooming products at Philips, said: "Precision and symmetrical styling is something that is extremely important to the men we speak to so we’re excited to be pioneering the advanced Laser Guide for the first time in Australia. Our experts used state of the art technology to develop the Philips Laser Guide making styling easier for men and offering ultimate control and precision to create exactly the look they want."


 With versatility at its core, the Philips BeardTrimmer9000 also comes with a dual-sided reversible trimmer. On one side, a 32mm wide high-performance trimmer cuts very close while protecting skin. On the other, a 15mm precision trimmer creates a detailed look, even in hard to reach areas like under the nose or around the mouth.


It also allows users to choose from a generous 17 length settings – from 0.4mm to 7mm, in 0.2mm increments. To guarantee there are no mistakes, the desired length is clearly illuminated on the trimmer’s sleek LED display and users can easily change the setting by turning the Zoom wheel on the handle. 


The high-performance steel blades are skin friendly and easy to clean by rinsing under the tap. It also comes with additional stubble and beard combs, and a handy travel pouch to help keep the trimmer fresh and protected after every use – perfect for men on the go.


The Philips BeardTrimmer9000 is available exclusively from Shaver Shop from March 2014. For more information about the range of Philips having and grooming tools, visit


Model No. Specifications RRP  
BeardTrimmer9000 (BT9295/32) 
  • World’s first trimmer with Laser Guide
  • 17 length settings – 0.2mm increments
  • Reversible dual-sided head for extra precision and detail
  • LED display
  • Skin-friendly high-performance steel blades
  • Two beard combs, cleaning brush and pouch as accessories
  • 2 year guarantee
  • Worldwide voltage
  • 1 hour charging time – 60 mins cordless use
  • Philips Green Logo Product (energy efficient)
 RRP $149.95 


For further information, please contact:

Albertine Schor
Brand and Corporate Communications Manager
Philips Australia & New Zealand
M: 0427 915 643



About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at