SAECO GRANBARISTO – SETTING A NEW MILESTONE IN THE BEAN-TO-CUP EXPERIENCE

February 20, 2014

Sydney, Australia – With almost 30 years of putting passion into every cup, Saeco proudly presents a revolutionary way to prepare your favorite coffee: Introducing GranBaristo, setting a new milestone in the bean-to-cup experience.

 

In 1985, the coffee artisans at Saeco invented the world’s very first fully-automatic, at-home coffee machine, creating the category and transporting the true Italian coffee experience into the home for the first time. Since then, Saeco has continued to leverage their passion for coffee to deliver breakthrough innovations, challenging themselves to bring the perfect coffee moment to coffee lovers across the globe. 

Today, Saeco engineers have innovated to the next level with the introduction of the new GranBaristo – a breakthrough that will change the way you think about the bean-to-cup experience, providing the most variety possible.

 

Today’s coffee lovers are more invested in their coffee than ever before, and have become real connoisseurs who desire personalized recipes, and prefer to choose from a range of bean blends for different moments in time. GranBaristo addresses these needs by delivering a sleek machine that satisfies more tastes than ever, all wrapped in a stylish, cutting edge design.

 

 On offer to Australians is the GranBaristo One Touch Milk Carafe Black (HD8966/13). The secret to this model is in its next-generation core technology, which provides an unparalleled bean-to-cup experience and ultimate variety, brewing up to 16 coffee specialties at the touch of a button. The world’s first one-finger removable brewing group holds between four to 16 grams of ground coffee, and Saeco’s revolutionary VariPresso Chamber extracts coffee at various pressures.

 

Thermospeed technology means GranBaristo also shortens preparation time and guarantees excellent quality. All this makes it possible to choose from favorites such as espresso, café crème, regular coffee and Americano (one or two cups at the touch of a button), but also ristretto, espresso mild, espresso intense, and strong coffee. Even drinks such as espresso macchiato, cappuccino, latte macchiato and café au lait will satisfy more indulgent palates with gorgeous milk foam thanks to the new Dual Chamber Milk Carafe for One Touch Milk Specialties. It makes perfectly dense foam at the ideal temperature, and is poured smoothly into your cup for the perfect milk experience without a splash.

 

GranBaristo’s revolutionary user interface, with new icons, screen animations and one touch technology, makes interacting with the machine easier and more intuitive than ever before. GranBaristo Black has one pre-set coffee profile, Saeco Blend, optimized for a mix of beans, and five programmable user profiles that memorize the coffee settings for any drink according to your taste.

 

GranBaristo is both beauty and brains, incorporating a contemporary design sure to please the most design savvy coffee lover. The GranBaristo black model, was inspired by the industrial living trend of stylish lofts in New York, Berlin, London and Milan: a fascinating mixture of pure materials, clean lines, spaces and objects that draw the eye upward.

 

In GranBaristo, technological excellence and beautiful design come together to create the most versatile and advanced at home fully-automatic machine to date, meaning it fits perfectly into your lifestyle. It’s truly Saeco at its best.

 

Pricing and availability:
The GranBaristo ($2,299) will be available at leading Australian retailers including Harvey Norman and TVSN from April 2014 onwards.

For further information, please contact:

Albertine Schor
Brand and Corporate Communications Manager
Philips Australia & New Zealand
M: 0427 915 643
E: albertine.schor@philips.com 

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About Saeco International Group:

Saeco is a leading designer and producer of espresso machines for household and professional use. Saeco also produces and retails automatic vending machines for hot and cold beverages and snacks. Founded in Italy in 1981, the company has its headquarters and main industrial sites in Gaggio Montano (Italy) and Romania. It has around 1,500 employees and three production plants producing 1.5 million machines a year. It markets its espresso machines under the brands Saeco and Gaggia. In July 2009, Saeco International Group S.p.A. was acquired by Royal Philips.

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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