Sydney, Australia – Preparing a sumptuous and healthy meal can be challenging, especially with the busy schedules of today’s modern families. Functional yet fun, Philips introduces the new Philips Airfryer XL, a premium collection of Airfryers that takes healthy cooking to the next level. The new Airfryer XL is ideal to delight in the joys of food preparation, and makes cooking for a large crowd a piece of cake.
“Australians loved the Philips Viva Collection Airfryer when we first introduced it. Motivated in our journey to continue bringing the joys of healthy cooking into homes, we listened to the feedback from our consumers for an Airfryer with a larger capacity and developed the Philips Airfryer XL. Cooking for the entire family can be done easily and we are delighted to see communities exchanging recipes and cooking with our appliance,” said Sanjay De, Marketing Director of Consumer Lifestyle for Philips Australia.
Philips’ Airfryer can also help parents serve healthier, yet still delicious versions of their families’ favourite foods such as French fries and fried chicken. With the Airfryer’s patented Rapid Air technology, users can now depend on air to cook their food and enjoy great-tasting fried food that contains up to 80 percent less fat1.
The launch of the Airfryer XL range in Australia in October 2013 will be supported by a partnership with global recipes website, allrecipes.com.au, the world’s number 1 digital food br and with 11.3% of the global internet food audience and nearly 30 million monthly unique visitors2. On the Philips Airfryer portal page, a branded recipe hub showcases some of the best Airfryer recipes. Users are invited to share their own Airfryer recipes that will be integrated in the site.
Thanks to the Philips Airfryer XL (HD9240) it’s now possible to marinate and fry a whole chicken without any hassle, or cater for an outdoor barbecue entourage with delicious entrees such as fish cakes. Part of Philips’ new collection of high-end kitchen appliances, the new and improved Philips Airfryer XL is more powerful and boasts a 1.2 kilogram capacity - 50 percent extra3 - that can feed up to five people. Larger families can now enjoy the Airfryer experience by cooking not only healthier fried food, but having the options of grilling, roasting and baking – all from the very same appliance.
Available in either a smart jet black or elegant star white body frame, the Airfryer XL includes a new digital touch screen that helps monitor gastronomical delights in the making, by clearly displaying and enabling control of time and temperature.
Not just bigger, but faster
The innovative appliance comes with an Integrated Air Filter that prevents unwanted cooking smells and vapours. Additionally, the Adjustable Temperature Control lets users pre-set temperatures of up to 200°C, which helps to cut down food preparation time immensely while producing crispy and evenly-cooked fried food. Requiring minimal heat-up time, anyone can now quickly and easily prepare a batch of great-tasting fries without the oil4 in just minutes, and with removable components that are dishwasher safe, cleaning it becomes very easy.
A variety of optional accessories, including an extra-large baking accessory and Double Layer accessory with skewers for juicy grilled kebabs, make it easy and quick for busy parents to plan a wide range of dishes for the family. These separate accessories will be available from 2014.
|The compact digital|
Philips has also introduced the Philips Viva Collection Airfryer Digital (HD9230). Perfect for smaller families who love technologically advanced appliances, this nifty device now comes with the option of a digital touch screen for easy control of time, temperature and a preset button for your favorite dish. It also comes with a Double Layer accessory that allows the user to stack food to maximise capacity within the unit. Flatter foods, such as nuggets or fish fillets can be cooked in one go thanks to the dual-level accessory that doubles the cooking space. The Viva Collection Airfryer Digital will also be available in smart jet black or elegant star white.
Pricing and availability
The Philips Airfryer XL (RRP $449.95) and Philips Viva Collection Airfryer Digital (RRP $349.95) will be available at major department stores, leading electronics stores and selected authorised dealers from October 2013 onwards.
1Compared to fresh fries prepared in a conventional Philips deep fat fryer.
2comScore, June 2013
3Compared to the Philips Viva Airfryer HD9220
4For fresh fries, add half a tablespoon of oil for extra taste. Frozen fries are normally precooked in oil.