Philips introduces AquaTouch, the convenient electric shaver that allows men to wet shave in comfort

April 8, 2013

Sydney, Australia – Men today are seeking the tools to help them look their best with comfort and ease, and it is with this in mind that Philips has launched the AquaTouch range of shavers, which can be used wet or dry for greater versatility.

 

Philips AquaTouch is an affordable electric shaver range that is fully waterproof, meaning it can be used wet with foam or gel for a smoother, more comfortable shave and greater skin protection even in the shower. The ability for wet or dry use, combined with technology born out of Philips’ many years of experience in male shaving and grooming, makes the AquaTouch ideal for men looking for a shaving experience beyond the traditional blade shaver.

 

Philips understands the importance men place on a clean-shaven appearance that can be achieved with blades, but has also identified the associated risk of unsightly nicks and cuts these can cause, including visible redness and ‘razor burn’. The Philips AquaTouch has been developed with this in mind and when used wet is so gentle on the skin that it is able to deliver a close shave with minimal skin damage.

 

The Philips AquaTouch features an inbuilt seal, Aquatec, which means that the shaver is fully waterproof and optimised for use with shaving gel or foam for enhanced skin comfort and minimal skin irritation. Philips AquaTouch also has rounded low-friction protection caps that adjust automatically to the curves of your face, as well as a Super Lift & Cut feature that helps to lift hairs away from the skin before cutting them to guarantee a close shave.

 

"The Philips AquaTouch has been designed to help men achieve a comfortable, clean shave for those key moments in life when they want to look their best," said Tom Paltridge, Senior Manager, Marketing and Strategic Business Development for Personal Care, Philips Australia & New Zealand. "By introducing AquaTouch into their wet shaving routine, we hope men will opt for the clean shaven look in the confidence that they don’t have to compromise on skin safety."

 

The Philips AquaTouch range is available from April 2013. For more information about the range of Philips shaving and grooming tools visit www.philips.com.au/grooming.

 

Model No. Specifications RRP 
       
Philips AquaTouch Shaver (AT890) • Aquatec seal for a comfortable dry shave and a refreshing wet shave
• Optimised for use with gel or foam for enhanced skin comfort
• Glides smoothly over the curves of your face with rounded low-friction protection heads
• Super Life & Cut Action lifts hairs to cut comfortably closer
• Pop up trimmer perfect for sideburns and moustache
• Washable shaver with QuickRinse system
• 3 minute quick charge for one shave
• 50+ minutes of cordless shaving on one charge
 $199 
       
Philips AquaTouch Shaver (AT750) • Aquatec seal for a comfortable dry shave and a refreshing wet shave
• Optimised for use with gel or foam for enhanced skin comfort
• Glides smoothly over the curves of your face with rounded low-friction protection heads
• Super Life & Cut Action lifts hairs to cut comfortably closer
• Washable shaver with QuickRinse system
• 40+ minutes of cordless shaving on one charge
 $99 

 

For further information, please contact:

Andrew Baber
Fleishman-Hillard
Phone: +612 9025 9286
Email: andrew.baber@fleishman.com 

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About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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