Designer stubble tops facial styles of World Cup footballers, Philips survey reveals


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July 8, 2010

Sydney, Australia: With the conclusion of the FIFA Football World Cup in South Africa in sight, a survey of 215 players conducted by Philips, a leader in male grooming, reveals that stubble is the look favoured by a third of footballers worldwide (29 per cent) if they are not clean shaven (51.5 per cent). One in five also sports another facial style (19.5 per cent) such as goatee, moustache or soul patch, but their level of experimentation depends for which country team or in which position they play. 

 

A player from the Ivory Coast is likely to sport one of the seven different facial looks from his squad that range from a simple moustache (21 per cent) to an adventurous circle beard combined with chin strap and goatee (7 per cent).  It could be said that since Ivory Coast are renowned for their attacking style of play, they also apply the same vigour to their facial hair styles.  The US follows Ivory Coast in the experimentation stakes with six different styles although players conform to more traditional facial styles such as a goatee (9 per cent) or moustache with a beard (9 per cent). The least experimental countries are Germany and Holland with only two looks within their squad – clean shaven (71 per cent) or stubble (29 per cent). 

 

As the most high profile players on the pitch, it is no surprise that forwards are the most experimental in terms of player positions with only 34 per cent being clean shaven.  The stubble is the preferred facial style of forwards with 38 per cent donning the look, followed by the circle beard (9 per cent) and moustache (5 per cent).   Midfielders are also experimental with 9 different facial styles but more of them prefer to be clean shaven (60 per cent) than forwards. As we move in goal, experimentation decreases with only 4 different styles sported by goalkeepers – clean shaven (59 per cent), stubble 23 (per cent), circle beard (14 per cent) and moustache combined with beard (4 per cent).  

  

Peter Bosscher, Senior Customer Marketing Manager, Australia and New Zealand: “Across the globe, fans are getting ready to watch their team challenge to win football’s biggest prize. Any self respecting fan will have their international team’s football kit but they can now take their support to a whole new level by adorning their face with some carefully designed facial hair to match that of their football playing idol.  Will fans grow Beckham’s beard or Gattuso’s goatee?  If they do, the new Philips grooming platform will help them achieve their look.  Sadly, the glory days of the 80’s and 90’s where players like Rudi Voller and Ruud Gullit fearlessly wore beautiful handlebar moustaches are over. Those looks, like those players, are now part of history.”

 

Other key findings include:
• Australia and Spain are the teams with the most soul patches (7 per cent of their players have one)
• The French footballers have the highest number of circle beards (32 of the squad players prefer this look)
• The Italians love the stubble look more than any other country (55 per cent sport the look compared to 33 per cent in Australia, Portugal and Spain

 

More detailed results are available on request.  But you can check out the various facial styles and how to get the looks at www.philips.com/grooming 

For further press information please contact:

Paris Searson
Fleishman-Hillard Sydney  
Tel: 9025 9205    

E-mail: paris.searson@fleishman.com

 

Jarrod Baker
Fleishman-Hillard Sydney    
Tel: 9025 9210 
E-mail: jarrod.baker@fleishman.com 

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..

Methodology:

An independent analyst reviewed squad photos on ESPN Soccernet and analysed a total of 215 players from 12 countries (criteria was each country had to have 12+ photos available for analysis). The results are accurate as of 14th May 2010.

 

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