Philips Sonicare DiamondClean helps users achieve brushing brilliance every time

May 17, 2012

Sydney, Australia – Philips is proud to launch the new Sonicare DiamondClean designed to give your teeth and gums the ultimate standard of oral care.


Sonicare DiamondClean has been designed with convenience and versatility in mind, with users being able to keep their brush fully charged on-the-go using a revolutionary USB travel case that can be plugged into almost any laptop computer, saving the hassle of having to pack plugs and adaptors.

For at-home use, the toothbrush’s chrome base features a unique charging glass that can be used for mouth rinsing, but also incorporates the latest in inductive charging technology to charge the toothbrush as it rests in the glass – making it stylish enough to display in even the most modern bathroom.

DiamondClean brush heads also sport a new diamond shaped tuft formation to provide you with the ultimate brushing experience. The specially designed diamond bristle heads have 44% more bristles than Philips Sonicare’s standard sized ProResults brush heads, providing you with both superior plaque removal and whiter teeth.1

Sonicare DiamondClean is clinically proven to remove up to 100% more plaque than a manual toothbrush in hard to reach areas1, improve gum health in just 2 weeks,  and whiten teeth in 1 week2. DiamondClean’s gentle cleaning technology also helps protect against gum irritation and recession to reduce sensitivity.

The DiamondClean harnesses Philips Sonicare’s patented sonic technology to produce a powerful dynamic cleaning action, for a difference users can see and feel. The powerful, yet gentle, cleaning action whips toothpaste into a foamy liquid and drives it deep between teeth and along the gum line where plaque hides.

The DiamondClean delivers a sensational whole mouth clean feeling thanks to its five innovative brushing modes that allow you to tailor your brushing according to your needs. The brush modes include:

• Clean – the standard mode for a whole mouth clean
• White – helps remove surface stains to whiten teeth
• Polish – brightens and polishes teeth to bring out their natural brilliance
• Gum Care – gently stimulates and massages gums
• Sensitive – an extra-gentle mode for sensitive teeth

For more information about Philips Sonicare DiamondClean or the Philips Sonicare range, visit

1 Plaque removal efficacy of two novel Philips Sonicare DiamondClean brush heads, Putt M, Milleman J, DeLaurenti M, Schmitt P. Data on file, 2010
2 Evaluation of stain removal by Philips Sonicare DiamondClean power toothbrush and manual toothbrushes, Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J. Data on file, 2010

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at