Philips introduces Sonicare AirFloss, the latest breakthrough innovation in flossing

May 17, 2012

Sydney, Australia – Philips is proud to unveil the revolutionary Philips Sonicare AirFloss, an easy and effective way to clean in-between your teeth.

With its breakthrough microburst technology, the Sonicare AirFloss is specially designed to overcome the issues commonly associated with flossing to make cleaning in between teeth as easy as possible, while maximising plaque removal and ultimately improving your gum health.

While we are reminded of the importance of flossing during every dental visit, recent research conducted by Philips found that 25 per cent of Australians never floss and a staggering 43 per cent floss only a couple of times per year or not at all1. When asked why they don’t floss regularly, over 40 per cent of people stated it was too much hassle, and almost 30 per cent said they don’t know how to floss correctly.
 


The AirFloss has been shown to remove up to 99 per cent more plaque in-between teeth than brushing with a manual toothbrush alone2, and during consumer testing, 86 per cent of users found Sonicare AirFloss easier to use than string floss3.

AirFloss’s breakthrough technology works via rapid bursts of air and water droplets to thoroughly fill up the areas between teeth; dislodging hard to remove food and forcing plaque and bacteria out. This rapid burst is directed using an innovative nozzle guidance tip that ensures targeted cleaning between teeth, while the one-button operation means users can clean their entire mouth in less than a minute4. The AirFloss uses just one teaspoon of water for two full cleaning sessions, with the added advantage of a 2 week rechargeable battery life.

The AirFloss also features an ergonomically designed handle and angled nozzle to access all areas of the mouth and its cordless, rechargeable handle fits on the same charger as the Sonicare FlexCare+.

“We understand that many people find flossing quite difficult, and as such they don’t include it as part of their regular oral health routine,’’ said Simon Keenan, Customer Marketing Manager ANZ, Philips Oral Healthcare. “The Sonicare AirFloss has been developed to improve oral health by offering people an easy-to-use device that they use every day and will complement the existing Philips range of Sonicare power toothbrushes.”

Price and availability
The AirFloss is now available from leading retailers, with specifications and a recommended retail price as follows:

Model No. Specifications RRP  
       





Philips Sonicare

AirFloss (HX8111)

 • Simple one-button use
• Microburst technology cleans at the touch of a button
• Two weeks battery charge
• Slim, angled nozzle to target hard-to-reach areas
• Guidance tip for easy placement
• Easy-to-fill reservoir
• Requires one teaspoon of water required for two full cleaning sessions
• Slim, easy to hold handle,
• Fits standard Sonicare chargers (FC+, EC, HW)
• Removes up to 99% more plaque between teeth5
 


$169.95
 

 

For more information about the Philips Sonicare AirFloss and the Philips Sonicare range of sonic toothbrushes visit www.philips.com.au/sonicare.


  1 Empirical Intel of Oral-Care Dynamics Among Australian Power Brush Users/Considerers, Blackmarket Research, December 2011
 2 A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.
3 An Ease of Use Study to Evaluate Philips Sonicare Airfloss, String Floss and the Waterpik Waterflosser (IHUT). S. Krell, A. Kaler, J. Wei.
4 A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.

5 A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.  

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