Philips Saeco announces new Mother’s Day promotion on coffee machines

March 15, 2012

Sydney, Australia – Philips Saeco is proud to announce a consumer promotion on its range of automatic coffee machines to drive sales in the lead up to Mother’s Day.

From April 1 until May 31, Philips Saeco is offering consumers fantastic gifts with the purchase of any Philips Saeco Xelsis, Exprelia, Royal, Syntia or Intelia automatic coffee machines via redemption.

  • Any consumer who purchases a Philips Saeco Xelsis automatic coffee machine (excluding Xelsis Class White) will receive a $200 eftpos gift card and a Vittoria Gift Pack*
  • When a consumer purchases any Philips Saeco Exprelia or Royal automatic coffee machine they will receive a $100 eftpos gift card and a Vittoria Gift Pack*
  • Purchasers of a Philips Saeco Syntia, Intelia or Xelsis Class White automatic coffee machine will receive a $75 eftpos gift card and a Vittoria Gift Pack*


The Vittoria Gift Pack has an RRP of $100 and includes Vittoria coffee beans, vanilla syrup, Vittoria drinking chocolate, Santa Vittoria Italian soft drinks, a milk jug, two latte glasses and a hardback espresso book.

The promotion will be communicated nationally via a national TV campaign, which will run in the two weeks leading up to Mother’s Day. The promotion will also be supported by an online campaign as well as extensive POS materials, in-store demonstrators and ongoing PR support.

To learn more about the range of Philips Saeco coffee machines please visit www.philips.com.au/saeco.


*By redemption, terms apply at www.tlcrewards.com/philipssaeco Promo period 01/04-31/05/12. claim form at www.tlcrewards.com/philipssaecoand post with purchase receipt, barcode & SSAE. Cash Card awarded in the form of an eftpos Gift Card.

For further information, please contact:

Andrew Baber or Laura Krusza
Fleishman-Hillard
Tel: 02 9205 9286 or 02 9205 9237
E-mail: andrew.baber@fleishman.com.au or laura.krusza@fleishman.com.au.

About Saeco International Group

Saeco is a leading designer and maker of espresso machines for household and professional use. Saeco also produces and retails auto vending machines for hot, cold beverages and snacks. Founded in Italy in 1981, the company has its headquarters and main industrial sites based in Gaggio Montano, Italy and Romania. It has around 1500 employees, five production plants producing 1.5 million machines a year, and is present in the world's leading markets with subsidiaries and local distributors in more than 90 countries. It markets its espresso machines under the brands Saeco, Gaggia and Spidem. In July 2009 Saeco International Group S.p.A. was acquired by Royal Philips Electronics. It has been part of the Coffee Business Group of Philips Consumer Lifestyle since 1 January 2011.

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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