A brighter smile at the speed of white New Philips Zoom teeth whitening system delivers the ultimate whitening experience with adjustable settings for enhanced patient comfort

March 7, 2012

Zoom has a 96 percent patient satisfaction rate*


Sydney, Australia – Philips Oral Healthcare announces the launch of the new Zoom Light-Activated Whitening System, following its recent acquisition of Discus Dental. Exclusively available from dental practitioners, Philips Zoom incorporates Philips’ new advanced LED whitening technology that is proven to whiten teeth up to eight shades in just 45 minutes – the ultimate treatment for today’s time-constrained men and women – and it delivers 40 percent better results than a comparable non-light enhanced whitening system*.

Thanks to the new Philips Zoom whitening system, anyone** can have a whiter, brighter smile in their lunch hour or prepare for a special occasion like a job interview, a wedding or a big night out in no time.

Philips Zoom also now offers different intensity settings that allow dentists to make adjustments for patients who may experience sensitivity during the whitening process. This provides patients with a comfortable experience, whilst achieving that ‘Hollywood smile’.

Zoom teeth whitening was made famous by popular US TV show Extreme Makeover, which featured Dr Bill Dorfman, the inventor of Zoom. More than four million people globally have received a brighter, whiter smile thanks to Zoom!



Philips Zoom has improved the smiles of many Hollywood stars and professional athletes. In the celebrity filled venue at Style360 fashion show in New York during September 2011, Philips Zoom was front and centre.

At Style360, the recently crowned Australian Open Women’s Champion and World Number One Women’s Tennis Player, Victoria Azarenka, walked in the Samantha Black fashion show, wearing    Zoom -inspired looks.

Victoria’s jet setting lifestyle and numerous media appearances mean that having a great smile is extremely important to her. “I love to smile. And being able to show my teeth is excellent,” she said.

Valerie De Marco from Pitt Street Dental Centre in the Sydney CBD has seen the dramatic difference Zoom has made to their patients over the past six years and believes it is the best treatment for Australians to achieve that Hollywood smile.

“Zoom has been the only choice for professional teeth whitening at Pitt Street Dental Centre since Dr Dorfman launched Zoom! in 2004,” she said. “Our patients include many celebrities, members of the media and busy executives who all know the importance of having a whiter, brighter smile.

“This new Philips Zoom is the 4th generation of this fantastic system and we have recently trialed it on several style icons and celebrities who have been overwhelmed by the results. No other professional whitening system achieves that bright, white celebrity smile like Zoom can.”

Dr Mark Gadeley, principal dentist at Pitt Street Dental Centre, said that Philips Zoom is ideal for time constrained patients who want that Hollywood smile fast. “We’re particularly excited about new Philips Zoom because not only does it achieve phenomenal results, it also allows us to manage the intensity settings, making it a more comfortable patient experience. From a dentist’s perspective, Philips Zoom is teeth whitening perfected.”

Out of the more than 500 patients who participated in testing of the new Philips Zoom, 95 percent agreed that it produces excellent results.*


Using blue LED technology that emits the optimal light spectrum, Philips Zoom accelerates and enhances whitening results with no compromise to safety.

“Philips is dedicated to providing innovative solutions for dental professionals that help improve the experience and outcomes of their patients,” said Muir Keir, Senior Manager Sales and Marketing, Philips Oral Healthcare, Australia and New Zealand. “Philips Zoom helps people get their teeth to their whitest white in approximately 45 minutes, and the new variable settings allow dentists to customise treatments to ensure optimal comfort.”

Philips Zoom teeth whitening simulator application
Philips has also launched a virtual teeth whitening application for iPhone and iPad users. Flash your smile for the iPhone or iPad camera, or select an existing photo, and the Philips Zoom application will whiten your teeth with shade simulation based on professionally-used shade guides. Its precise smile detection gives natural looking results, and the shade simulation is also adjustable, to give you realistic treatment expectations. You can also share the enhanced photos via email, Facebook and Twitter, and save them to your device.

The Philips Zoom teeth whitening application is available now on iTunes:

For more information on Philips Zoom visit http://www.philips.com.au

*SET consumer survey data (results based upon 500 person US study)
*As compared to Philips Dash
**Teeth whitening including Philips Zoom is only effective on natural teeth. The procedure will not alter the shade of teeth with crowns, veneers, partial dentures or other restorations.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..