Sydney, Australia – Recognising the desire of men today to use their facial hair to express their personality, Philips is proud to announce the launch of the StyleShaver, a state-of-the-art three in one facial hair styler that gives men the freedom to achieve more looks with fewer tools.
While recent research from Philips found that over half of men now style as well as shave their facial hair1, many are still using a combination of low-end electric trimmers and blade razors to achieve their desired look.
At the core of the Philips StyleShaver is a double headed design that enables men to trim and style with one end of the product, and shave with the other, which means a change of function is as simple as flipping the product over.
The StyleShaver’s trimmer head features a best-in-class beard trimmer, with 12 length settings comb, from 0.5 millimetres to 10 millimetres, delivering perfect grooming of anything from stubble to a mustache, goatee or beard.
Users looking to style their facial hair in greater detail can replace the beard comb with a dual-sided precision styler, allowing for extra fine detailing in hard to reach areas such as under the nose.
Once users have finished trimming their facial hair, all they need to do is flip the device over to use the StyleShaver’s straight edge dual foil shaver that delivers a convenient and close shave along facial contours and the neck. The shaver head can also be used to create straight lines around any style, while the mid trimmer between the foils makes it possible to achieve a complete clean shave, even on a three day beard.
Men today treat their facial hair like a wardrobe full of different styles and possibilities for change, and each different style says something completely different about the wearer. The Philips StyleShaver offers men the means to achieve their chosen look with one product and with a level of accuracy and precision that other single grooming tools can’t achieve.
“We know that more men are experimenting with facial grooming and see it as an important way of expressing their individuality but they also want a good looking result, which is more of a hassle or not even possible with any other single product,” said Peter Bosscher, Senior Manager, Business Development, Personal Care & Domestic Appliances, Philips Australia & New Zealand
“Men currently have to settle with using a combination of tools like blades, trimmers with limited settings or scissors. The introduction of the Philips StyleShaver means that men can trim, style and shave with just one product and achieve any facial style quickly and easily,”
The Philips Styleshaver are available at leading retailers including the Shaver Shop.
1 Philips Usage and Attitude Research based on interviews with more than 10,000 consumers, 2010