The no. 1 light-based hair removal device in Europe1
Sydney, Australia – Do you want to say farewell to temporary at-home depilation methods such as bleaching, waxing and shaving? You can now with the Australian launch of the Philips Lumea Precision, the leading light-based hair removal device in Europe. Using Intense Pulsed Light (IPL) technology that is used in professional salons, women can now enjoy smooth skin every day with a hair removal technique that is discrete, easy and long lasting.
Lumea Precision has joined the Philips Lumea family and is a long term hair removal system suitable for the face and the body, which leaves skin wonderfully smooth and prevents ingrown hair, stubble and dark shadows – problems commonly associated with shaving, waxing or epilating.
New facial attachment for safer use on the face
Many IPL devices are designed to be used on the body only, because facial skin is much more delicate than other parts of the body, and damage can occur if a strong light pulse is used on those delicate skin areas. So, for the Lumea Precision, Philips has specially developed a dual filter facial attachment to offer enhanced levels of safety. The facial attachment has a smaller window and stronger light filter so delicate areas can be treated with care. An integrated UV filter and advanced safety controls provide maximum protection for skin.
Beautifully smooth skin is now as simple as the push of the button on your Lumea Precision, which applies gentle pulses of light to the unwanted hair to produce heat that is transferred to the hair follicle. The follicle is then stimulated into a resting phase and as a consequence the hair sheds naturally and regrowth is inhibited. It quickly reloads between flashes, to allow for fast treatment of larger areas. After an initial treatment of the target area, repeating the process every two to four weeks will keep skin wonderfully smooth and hair free.
“With many women removing hair from areas on their face, we saw there was a genuine need for an at-home, IPL product that was suitable for use on the face. At Philips, we take the safety of our consumers very seriously, which is why we have worked with leading dermatologists for almost eight years in the field of light-based hair removal, and spent considerable time developing a facial attachment for Lumea Precision that is expressly designed for delicate skin,” said Peter Bosscher, Senior Manager of Marketing and Strategic Business Development for Personal Care, Philips Australia and New Zealand.
|The cordless design is incredibly easy to use, especially as the Lumea Precision is 30 percent faster than the original Lumea model and also has double the battery life, plus a long shelf life of 80,000 flashes. It includes the same adjustable light settings, to ensure gentle but effective treatment across a wide variety of skin tones and hair colours.
With Philips Lumea Precision, smooth skin every day is now safer and easily achievable at home, and women can wave goodbye to expensive salon IPL treatments or other, temporary solutions such as shaving and waxing.
Lumea Precision will be available from mid-April at Shaver Shop stores nationally for an estimated RRP of $1,199.95
1Based on independent sales value data 2010 and 2011 WEU7