Philips makes baking easy with the launch of the new Airfryer with special baking accessory – for quick and healthier baking

April 1, 2012

Sydney, Australia – Philips, who successfully launched the revolutionary Philips Airfryer in 2011, are proud to introduce a new model of the Airfryer featuring a new baking accessory for even greater convenience. Make all your favourite baking recipes from cakes, breads, muffins and quiches in an easy, quick and healthier way using the new Airfryer with the added versatile baking tray.

As with the original model, the new Airfryer uses Patented Rapid Air Technology that combines fast-circulating hot air with a grill to make crispy, golden-brown fries1 with up to 80% less fat2. Thanks to the fact that hot air is used to prepare food rather than excessive oil, the Airfryer emits fewer vapours and odours, and there is no need to use extra oil3. This makes the Airfryer a safer, more economical way to cook than conventional frying. Once the food has been cooked, the Airfryer’s easily removable, non-stick and dishwasher-safe parts make cleaning up a hassle-free experience.

Now, with the new baking tray, users can be even more creative with their culinary creations and use it to cook a wide range of foods – from healthier fries, delicious roast vegetables as well as quick and easy cakes and breads. With its aesthetic white and silver design, the new Airfryer comes with an inspirational recipe booklet packed with 30 delicious easy-to-prepare family recipes including sweet and savory baked dishes.

“In 2011 we launched the Philips Airfryer which has been heralded as a worldwide success, being recognised with a host of awards and resoundingly positive reviews as people discovered its effectiveness and versatility,” said Joanne Bainy, Marketing Manager, Kitchen Appliances, Philips Consumer Lifestyle Australia & New Zealand. “At Philips we are committed to continued innovation and our new Airfryer model is testament to this.
By introducing a baking accessory we have made it even easier to cook and bake great tasting food without mess or fuss, and we hope even more people will discover how useful the Airfryer can be.”

Catering to the needs of modern families, the Airfryer prepares a batch of great tasting fries in just 12 minutes4. The Airfryer features a timer which lets you pre-set cooking times of up to 30 minutes, so you can focus on other tasks while your food is being cooked to perfection. You can also interrupt cooking to check on progress, keeping you in control and ensuring you get the results you want.

The adjustable temperature control lets you pre-set temperatures, while Rapid Air Technology cooks food with steady heat to ensure crisp and even cooking, making it even simpler to prepare every part of your meal.

Promotion and availability
The Philips Airfryer is available from April 1 from leading electrical and department stores and Philips will be offering consumers a 30 day trial offer or your money back guarantee. For terms and conditions of this offer visit

Between April 1 and May 31, Philips will also be offering consumers a gift with the purchase of a Philips Airfryer including the choice between a 6 month magazine subscription from selected titles or a $30 eftpos card. For more information and terms and conditions visit

Philips Airfryer with baking tray – HD9225
RRP: $329.95

• Patented Rapid Air Technology – combines hot air with grill component to fry food
• In-built timer – lets you pre-set cooking times to up to 30 mins
• Adjustable temperature control
• Food separator accessory – lets you prepare multiple foods at once without the flavours becoming mixed.
• Baking accessory – allows you to try all your favourite baking recipes
• Integrated air filter – less vapours and odours 



For more information, visit 

1In extensive taste-tests (682 people) in France and Belgium (the home of “French Fries”), two-thirds of consumers preferred the crispy fries from the Philips Airfryer compared to fries prepared in both a conventional deep-fat fryer and a competitor model.
2Compared to fresh fries prepared in a conventional Philips fryer
3For fresh fries add half a table spoon of oil for extra taste. Frozen fries are normally precooked in oil
4Preparation time refers to 300g of pre-cooked, frozen fries. 

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at