Philips Announces The End Of ‘The Iron Age’ With The Philips PerfectCare

September 1, 2011

Sydney, Australia – Philips is launching the PerfectCare, a revolutionary steam generator that paves the way to a new age in garment care. The first of its kind to use new ‘Optimal Temp’ technology, created by Philips, PerfectCare maintains the perfect combination of temperature and steam to deliver performance that’s not only easier, but gentler on all ironable materials, and faster than any other steam generator.

 

“As the leading brand in garment care, Philips is thrilled to launch PerfectCare, as an easy, fast and gentle solution to ironing, which can often be a time consuming and frustrating chore, particularly when dealing with a variety of fabrics or taking on the duty for the whole family,” said Peter Bosscher, Senior Manager Business Development Personal Care & Domestic Appliances for Philips Australia and New Zealand.

 

The ‘Optimal Temp’ technology makes the PerfectCare 100 per cent safe and effective on all fabrics such as silk, wool and synthetics, and has been tested independently by three leading fabric and clothing institutes including Woolmark – with great results.

 

Combining a revolutionary cyclonic steam chamber to release steam at a consistently high pressure (where other steam generators may leak or deliver little or no steam) together with a Smart Control Processer, PerfectCare keeps the soleplate at a constant temperature for all fabrics – even when left on fabrics for up to five minutes, there is no risk of burning or marking clothes.

 

It has never been possible to deliver both steam with enough pressure and one temperature which is gentle enough for use on all fabrics, until PerfectCare. It offers the perfect combination of one optimal temperature plus high steam pressure with up to 120g per minute of steam with a possible boost of up to 260g, signalling the end of the iron age and bringing a new meaning to caring for catwalk clothes at home.

 

This also means time saved – no need to pre-sort clothes or to change temperature settings, and the ability to go from linen to silk to cotton to cashmere without waiting. It even uses 10 per cent less energy than a conventional steam generator and is fixed with a 1.5 litre detachable water tank which provides up to two hours of ironing without a refill.

Price and Availability

The Philips PerfectCare will be available at leading retailers from 1 September, and the specifications and recommended retail price are as follows:

 

 

Model No. Specifications RRP  
Philips PerfectCare GC9240
  • Optimal Temperature technology
  • Ready to use in 2 mins
  • Up to 6 bars of steam pressure for fast ironing
  • SteamGlide soleplate
  • 1.5 litre detachable water tank, for up to 2 hours of ironing
  • Continuous steam 120g/min
  • Steam 260g/min
  • Calc clean reminder
  • Calc clean solution
  • Easy De-calc feature
  • Weight of iron: 1.2kg
  • Weight of iron and base: 5kg
  • Power: 2400W
  • Iron carry lock
  • Auto Shut Off

$599

 

For further information about the Philips PerfectCare Steam Generator, visit www.philips.com.au

For further information, please contact:

Jessica Somers or Laura Rodrigues
Fleishman-Hillard
Tel: +612 9025 9200
E-mail: jessica.somers@fleishman.com.au or laura.rodrigues@fleishman.com.au 

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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