Sydney, Australia – Philips Saeco has announced an exciting new cash back promotion across its most popular coffee machines in the lead up to Father’s Day.
From August 1 until September 30, 2011 Philips Saeco will be offering consumers great cash back offers across the Xelsis, Exprelia and Syntia coffee machine ranges, via redemption.
- When a consumer purchases any Xelsis model during the promotional period they will receive $200 cash back
- Purchasers of an Exprelia machine will receive $150 cash back
- Across the Syntia range, consumers will receive $75 cash back
The promotion will be communicated nationally via a national television commercial, which will run in the week commencing August 22 through to September 3 across free-to-air and cable networks. The TVC highlights the brand values of innovation, Italian heritage and quality coffee in the home and will be aligned closely with the POS materials for the cash back promotion to enhance the overall campaign.
The campaign, which represents Philips Saeco’s continuing commitment to retailers, will be supported in-store with various POS materials to enhance the proposition, including posters, swing tags and redemption forms.
For more information about Philips Saeco products, visit www.philips.com.au.