Philips Saeco announces new cash back promotion on coffee machines

August 23, 2011

Sydney, Australia – Philips Saeco has announced an exciting new cash back promotion across its most popular coffee machines in the lead up to Father’s Day.

 

From August 1 until September 30, 2011 Philips Saeco will be offering consumers great cash back offers across the Xelsis, Exprelia and Syntia coffee machine ranges, via redemption.

 

  • When a consumer purchases any Xelsis model during the promotional period they will receive $200 cash back
  • Purchasers of an Exprelia machine will receive $150 cash back
  • Across the Syntia range, consumers will receive $75 cash back

 

The promotion will be communicated nationally via a national television commercial, which will run in the week commencing August 22 through to September 3 across free-to-air and cable networks. The TVC highlights the brand values of innovation, Italian heritage and quality coffee in the home and will be aligned closely with the POS materials for the cash back promotion to enhance the overall campaign.

 

The campaign, which represents Philips Saeco’s continuing commitment to retailers, will be supported in-store with various POS materials to enhance the proposition, including posters, swing tags and redemption forms.

 

For more information about Philips Saeco products, visit www.philips.com.au.

For further information, please contact:

Sarah Campbell
Philips Corporate Communications
Tel: + 61 421 612 994      
Email: sarah.campbell@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..

About Saeco International Group

Saeco is a leading designer and maker of espresso machines for household and professional use. Saeco also produces and retails auto vending machines for hot, cold beverages and snacks.
Founded in Italy in 1981, the company has its headquarters and main industrial sites based in Gaggio Montano, Italy and Romania. It has around 1500 employees, five production plants producing 1.5 million machines a year, and is present in the world's leading markets with subsidiaries and local distributors in more than 90 countries. It markets its espresso machines under the brands Saeco, Gaggia and Spidem.
In July 2009 Saeco International Group S.p.A. has been acquired by Royal Philips Electronics and is part of the Coffee Business Group of Philips Consumer Lifestyle since 1 January 2011.

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