Experience true fidelity with Philips’ new Fidelio Primo DS9 Docking Speaker

August 1, 2011

Sydney, Australia – For the music lover obsessed with sound quality, Philips’ Fidelio Primo DS9 docking speaker for iPhone, iPod or iPad stands in a class of its own, with peerless sound quality, an exquisite design in natural wood, fabric and metal and advanced, intuitive control.


The Fidelio Primo DS9 delivers authentic sound reproduction thanks to a host of advanced audio features, including audiophile-quality drivers. The docking speaker is also equipped with PureDigital, an advanced, sound processing technology that offers vastly superior sound performance compared to conventional analogue technology. By collecting the iPhone or iPod’s digital audio output and employing digital processing at each stage of the circuit, a much higher Signal-to-Noise ratio is produced, resulting in unsurpassed sound clarity that is perfectly balanced.


Along with a premium design using natural wood, the carefully designed back of the DS9 has a functional purpose, creating a highly effective acoustic structure for sound reproduction. Its clean curve enforces the rigidity of the speaker cabinet, dramatically reducing internal resonance and eliminating the vibration and distortion of sound. The smooth-edged enclosure limits sound diffraction, for speakers that sound as good as they look.


The DS9 also delivers deep, tight bass reproduction, thanks to perfectly aligned and precisely tuned bass pipes, allocated with generous 3L acoustic volume. The result is exceptional realism and an immersive listening experience.


A free ‘Fidelio’ app, available to download from iTunes, adds to the features on your docking speaker, including playback controls, worldwide Internet radio, a multi-function alarm clock and a unique weather alert system. You can also easily browse and play your music collection, share what you have been listing to with friends via social media and control your speaker’s acoustic properties.


The DS9 is compatible with the iPad and any iPod or iPhone, even in its case.


The Philips Fidelio Primo DS9 docking speaker continues a strong tradition in the Fidelio range, with the Philips Fidelio Primo docking speaker DS9000, released in 2010, recently announced as a finalist in the 2011 Australian International Design Awards.


Price and Availability

The Philips Fidelio DS9 docking speaker is available now at leading retailers at a recommended retail price of $399.


For further information about Philips products, visit www.philips.com.au


For further information, please contact:

Sarah Campbell
Philips Corporate Communications
Tel: + 61 421 612 994       
Email: sarah.campbell@philips.com


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.