Melbourne, Australia – Philips is proud to be selected as a finalist in the 2011 Australian International Design Awards with the FreeStreet street lighting system, the multi-design award winner Fidelio Docking Speaker and the SensoTouch 3D shaver. All three products have been recognised with iF awards earlier this year.
About the nominated products
FreeStreet street lighting system: FreeStreet has been designed to eliminate traditional streetlight poles, by connecting a string of LEDs along narrow cables which are virtually invisible during the day. The result is lights which appear to float in mid-air.
Fidelio docking speaker: the speaker’s architecture enhances sound performance and radiates sound quality. To ensure an excellent level of clarity, the sound design is based on true stereo architecture with isolated acoustic chambers.
SensoTouch 3D shaver: An electric shaver for both wet and dry that marries design-led innovation with advanced technology to create an iconic and pioneering product.
According to Mr Brandon Gien, Managing Director of Good Design Australia: “Our esteemed judges spent a week assessing each entry against a common set of criteria focussing on innovation, form, function, quality, safety and sustainability. To be named a Finalist in the Australian International Design Awards is a significant achievement.
This year with our first ever Finalists’ public exhibition, this recognition is more valuable than ever and rewards those companies championing the value of professional design.” 1
Philips’ design was last nominated for the Australian Awards in 2008, when both the Philips Aurea FlatTV and Arcitec electric shaver received awards. This year, Philips products are finalists in both the ‘consumer’ and ‘architectural and interior products’ categories.
As a finalist in the 2011 Australian International Design Awards, the nominated products will automatically go on public display as part of Victoria’s State of Design Festival. The finalists’ exhibition will be held 21-24 July from 10am – 5pm in Carlton Gardens in Melbourne. This will be the first year that the Australian International Design Awards Finalists Exhibition opens up to the public.
1 Source: www.designawards.com.au