Philips ‘Finalist’ for three products in 2011 Australian International Design Awards

July 19, 2011

Melbourne, Australia – Philips is proud to be selected as a finalist in the 2011 Australian International Design Awards with the FreeStreet street lighting system,  the multi-design award winner Fidelio Docking Speaker and the SensoTouch 3D shaver. All three products have been recognised with iF awards earlier this year.


About the nominated products

FreeStreet street lighting system: FreeStreet has been designed to eliminate traditional streetlight poles, by connecting a string of LEDs along narrow cables which are virtually invisible during the day. The result is lights which appear to float in mid-air.


Fidelio docking speaker: the speaker’s architecture enhances sound performance and radiates sound quality. To ensure an excellent level of clarity, the sound design is based on true stereo architecture with isolated acoustic chambers.


SensoTouch 3D shaver: An electric shaver  for both wet and dry that marries design-led innovation with advanced technology to create an iconic and pioneering product.


According to Mr Brandon Gien, Managing Director of Good Design Australia: “Our esteemed judges spent a week assessing each entry against a common set of criteria focussing on innovation, form, function, quality, safety and sustainability. To be named a Finalist in the  Australian International Design Awards is a significant achievement.
This year with our first ever Finalists’ public exhibition, this recognition is more valuable than ever and rewards those companies championing the value of professional design.” 1


Philips’ design was last nominated for the Australian Awards in 2008, when both the Philips Aurea FlatTV and Arcitec electric shaver received awards. This year, Philips products are finalists in both the ‘consumer’ and ‘architectural and interior products’ categories.


As a finalist in the 2011 Australian International Design Awards, the nominated products will automatically go on public display as part of Victoria’s State of Design Festival. The finalists’ exhibition will be held 21-24 July from 10am – 5pm in Carlton Gardens in Melbourne. This will be the first year that the Australian International Design Awards Finalists Exhibition opens up to the public.


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About Philips Design

Philips Design, with seven locations in Europe, the USA and Asia Pacific, is one of the longest-established design organisations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:


For further information, please contact:

Femmy de Rijk
Philips Design / Communications
Tel: +31 (0)6 25 00 9463


Sarah Campbell
Philips Corporate Communications Australia
Tel: +61 421 612 994


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at