Philips launches the PowerTouch range for a faster morning shave


The first entire Philips male shaver range with 100 per cent washable design for easy cleaning under a running tap

May 30, 2011

Sydney, Australia – Philips is pleased to announce the launch of the PowerTouch shaver range, providing a fast, convenient and skin-friendly shave for the modern Australian man.

 

The Philips PowerTouch Electric Shaver range has new functionality, including 100 per cent washable design, corded or cordless versatility and a longer battery life, for men to look their best every day with minimum hassle.

 

Drawing on 60 years of experience, the PowerTouch range offers the same credible technology that has been a hallmark of Philips shavers, delivering efficiency and reliability without men needing to pay for unwanted extras.

 

“The new PowerTouch range has been developed with our loyal customers in mind, bringing simplicity to our classic shavers by delivering functionality that offers a quick, convenient and skin-friendly shave,” said Peter Bosscher, Senior Manager, Business Development, Personal Care & Domestic Appliances, Philips Australia & New Zealand.

 

The entire PowerTouch range boasts useful features to make the daily shave as simple and effective as possible. The 100 per cent washable design of the shavers allows for quick and easy cleaning, while the cord or cordless versatility and long-lasting Lithium ION battery means PowerTouch shavers are ready to shave when you are.

 

The PowerTouch range uses Super Lift and Cut Technology with a special dual blade system that helps to lift hairs away from the skin before cutting them below skin level, ensuring a comfortably close shave every time.

 

In addition to key features across the new shaver range, the PowerTouch Plus and PowerTouch Pro units boast additional features – including 50 to 60 minutes of shaving charge and fast TripleTrack heads (PT920cc) – for an enhanced shaving experience, providing men with the opportunity to upgrade within the range.

 

The Philips PowerTouch range is available from June 2011 at all leading retailers.

 

Philips PowerTouch product specifications are listed below.

 

PRODUCT NAMEPRODUCT FEATURESRRP & IMAGE
PowerTouch Pro (PT920cc)
  • Features over 60 minutes of shaving on a single one-hour charge
  • Cord or cordless operation
  • 100 per cent washable design
  • Super Lift and Cut Technology with dual blade system lifts hairs to cut comfortably below skin level
  • TripleTrack heads provide a proven, faster shave
  • Smart Pivot Contour, with a pivoting head that constantly keeps in contact with the skin, provides a premium contour following for a fast and efficient shave
  • Premium LED display
  • Jet Clean system for even simpler cleaning and maintenance

RRP $339.95

PowerTouch Plus (PT860)
  • Features over 50 shaving minutes on a single one-hour charge
  • Cord or cordless operation
  • 100 per cent washable design
  • Super Lift and Cut Technology with dual blade system lifts hairs to cut comfortably below skin level
  • Dynamic Contour Response adjusts easily to every curve with inward-moving blades
  • Dual-Precision Shaving system shaves even the shortest stubble, with slots for normal hair and dots for stubble
  • Quick device charge
  • A pop-up trimmer allows for easy grooming
  • Quick-rinse hair chamber makes cleaning easy

RRP $189.95

PowerTouch (PT735)
  • 100 per cent washable design
  • Super Lift and Cut Technology with dual-blade system lifts hairs to cut comfortably below skin level
  • Dynamic Contour Response adjusts easily to every curve with inward-moving blades
  • Dual-Precision Shaving system (PT735 only) shaves even the shortest stubble, with slots for normal hair and dots for stubble
  • Quick-rinse hair chamber makes cleaning easy
  • Over 40 minutes of shaving battery life with a single eight-hour charge
  • Corded and cordless operation
  • Quick device charge

RRP $169.95

PowerTouch (PT725)
  • 100 per cent washable design
  • Super Lift and Cut Technology with dual-blade system lifts hairs to cut comfortably below skin level
  • Dynamic Contour Response adjusts easily to every curve with inward-moving blades
  • Dual-Precision Shaving system (PT735 only) shaves even the shortest stubble, with slots for normal hair and dots for stubble
  • Quick-rinse hair chamber makes cleaning easy
  • Over 40 minutes of shaving battery life with a single eight-hour charge
  • Corded and cordless operation
  • Quick device charge 

RRP $99.95

PowerTouch (PT715)
  • 100 per cent washable design
  • Super Lift and Cut Technology with dual-blade system lifts hairs to cut comfortably below skin level
  • Dynamic Contour Response adjusts easily to every curve with inward-moving blades
  • Dual-Precision Shaving system (PT735 only) shaves even the shortest stubble, with slots for normal hair and dots for stubble
  • Quick-rinse hair chamber makes cleaning easy

RRP $69.95

 

For further information, please contact:

Sarah Campbell

Philips Corporate Communications

65 Epping Rd, North Ryde NSW 2113 Australia

Ph: +61 (2) 9947 0472

Email: sarah.campbell@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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