Philips launches a new range of gentle, precise epilators and lady shavers


Includes the SatinPerfect Epilator with extra-wide head for close, efficient hair removal and silky-smooth skin, and the skin-friendly Ladyshave Sensitive

March 22, 2011

Sydney, Australia – Philips is pleased to announce a new range of gentle, skin-friendly epilators and lady shavers, designed to deliver convenient and precise hair removal while minimising the risk of skin irritation.

 

The range includes the Philips SatinPerfect Epilator Depilation Choice Deluxe (HP6578), which boasts an extra-wide head to make hair removal a simple and speedy process, and the Philips Ladyshave Sensitive (HP6370), designed to be gentle on your skin while offering a close and effective shave.

 

“Philips is proud to announce our new range of epilators and lady shavers, designed to be comfortable, precise and effective for everyday use,” said Peter Bosscher, Senior Manager, Business Development, Personal Care & Domestic Appliances, Philips Australia & New Zealand. “With Philips’ epilators and lady shavers you can achieve long- lasting smoothness with ease, and care for the skin at the same time.”

 

The Philips SatinPerfect Epilator Depilation Choice Deluxe (HP6578) with cordless mini epilator, luxury tweezer set and hygienic cleaning brush allows you to enjoy smooth legs for up to four weeks. An extra-wide 32-millimetre head quickly and efficiently removes more hair with every stroke, and the epilator’s textured ceramic discs grip onto even the finest hairs. The unique hair-lift and revealing Opti-light makes removing fine hair easier, and the vibrating massage bar soothes the skin for a pleasant process. With 81,600 clamping actions per minute you can achieve smooth legs quickly, while the rechargeable design with up to 40 minutes cordless epilation time makes the SatinPerfect Epilator Depilation Choice Deluxe a practical and efficient hair removal tool. RRP $229.95

 

Philips SatinPerfect Epilator Precision Edition – HP6574
RRP $179.95

 

The Philips SatinPerfect Epilator Precision Edition is a precise and skin-friendly hair-removal tool. Working to provide you with long-lasting smoothness with minimum effort, the extra-wide 32-millimetre head removes more hair with every stroke and the epilator’s ceramic tweezers grip the smallest and finest hairs, revealed by the Opti-light. A gentle vibrating massage bar stimulates and soothes the skin for a more comfortable epilation experience. The SatinPerfect Epilator Precision Edition comes complete with a cordless mini epilator for a detailed finish, luxury pouch for safe keeping and cleaning brush. Boasting over 81,000 clamping actions per minute for a speedy hair-removal process, the Philips SatinPerfect Epilator Precision Edition is the ultimate epilation device.

 

Philips SatinPerfect Epilator Luxury for Legs – HP6570
RRP $149.95

 

The Philips SatinPerfect Epilator Luxury for Legs enables you to achieve long-lasting, smooth legs in just minutes. An extra-wide head removes more hair in a single stroke and high-performance ceramic discs grip the finest hairs, revealed by the Opti-light. The process is quick and simple, with 81,600 clamping actions per minute. A removable, washable head makes it hygienic and convenient. A gently vibrating massage bar stimulates and soothes the skin for a more comfortable shave. The SatinPerfect Epilator Luxury for Legs comes complete with a cleaning brush and luxury pouch for safe keeping.

 

The Philips Ladyshave Sensitive (HP6370) delivers silky-smooth results, thanks to its advanced design that protects your skin while offering a precise shave. Hypoallergenic gold-plated foils and an aloe-vera strip hydrate and protect your skin for gentle shaving on even the most sensitive areas. The intelligently-designed pivoting head follows the contours of your body to ensure a close shave, and the ability to use the shaver wet or dry makes it incredibly versatile.

 

The Philips Ladyshave Sensitive comes complete with a luxury pouch for storage and protection, bikini trimmer head for precise styling of your bikini area and comb attachment to trim and shape your bikini line. With a built-in light to reveal even the finest hairs, and the ability to use the shaver cordless for up to 40 minutes, the Philips Ladyshave Sensitive is an ideal personal care companion at home or away. RRP $109.95

 

Philips Double Contour Ladyshave – HP6366

RRP $69.95

 

The Philips Double Contour Ladyshave offers a comfortable shaving experience with its three-in-one skin protection system, providing you with beautiful, smooth skin. Hypoallergenic-plated foils, a soothing aloe-vera strip and a pivoting head all work to reduce skin irritation while providing a close, gentle shave. Usable wet or dry, with the ability to use cordlessly for 40 minutes between charges, the Double Contour Ladyshave delivers a superior shaving experience.

 

Philips Ladyshave Wet & Dry– HP6342
RRP $34.95

With the Ladyshave Wet & Dry you can shave with ease while protecting your skin. With a small shaving head that cuts the hair quickly and safely, the Ladyshave Wet & Dry leaves your skin feeling smooth and soft after every use. The shaving head’s hypoallergenic-plated foil protects during use, while the wet or dry functionality and battery-operated design make this shaver ideal at home or while away. The Philips Ladyshave Wet & Dry comes complete with a luxury pouch for storage and protection, and comb attachment to trim and shape your bikini area.

 

For more information, visit www.philips.com.au.

For further information, please contact:

Rebecca Sands or Andrew Baber
Fleishman-Hillard Sydney
Tel: +612 9025 9225 or +612 9025 9286
E-mail: rebecca.sands@fleishman.com or andrew.baber@fleishman.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..