Philips announces LUMEA, its first professional IPL hair removal system for home

LUMEA is set to change women’s beauty routines, offering freedom from unwanted hair and perfectly smooth skin every day

March 17, 2011

Sydney, Australia – Philips, committed to bringing simplicity to people’s lives, announces the launch of LUMEA, its first at-home IPL hair removal system for safe, easy use in the comfort of the home.

Philips LUMEA uses Intense Pulsed Light (IPL), the latest advanced technology used by the professional beauty industry for hair removal – adapted for use at home. Women can now say goodbye to expensive courses of salon laser treatments, painful waxing sessions, short-term results and unsightly reactions like in-grown hairs and shaving rashes.

Gentle pulses of light are applied directly to the hair, resulting in the follicle going into a resting phase and shedding naturally. A simple and gentle treatment once every two to four weeks prevents new hair from growing back, ensuring beautifully smooth and ready to reveal skin every day and all year round.

LUMEA features five adjustable light settings, ensuring a gentle and optimum treatment across a wide variety of skin tones and hair colours while an integrated UV filter and advanced safety controls provide maximum protection for skin.

A specially developed lamp does not require replacement during its lifetime and the cordless device, offering the freedom to move around and use in any setting, recharges easily and efficiently in one hour.

“Having worked globally with leading dermatologists for almost seven years in the field of light-based hair removal, Philips is excited to introduce LUMEA, the first product of its kind by Philips, and make this technology available for consumers to use safely and effectively in the comfort of their own homes,” said Peter Bosscher, Senior Manager Business Development Personal Care & Domestic Appliances for Philips Australia & New Zealand.

Consulting US dermatologist Vic A. Narukar says of this development: “Intense Pulsed Light is a technology that has been in use since 1997 for hair removal, among other aesthetic techniques. Philips, with deep experience in science and technology, has now developed a device for safe use at home, using Intense Pulsed Light technology. The device offers adjustable light settings for different skin types, an integrated light filter to protect skin from UV Rays and an automatic switch-off to prevent overheating. This is truly a brilliant marriage between technology and efficacy.”

Philips is so convinced that women will fall in love with LUMEA that – during the first months after launch – it is offering consumers a full money back guarantee for the first 90 days after purchasing the product.

In Australia Philips LUMEA is now available via Shaver Shop stores at a recommended retail price of AUD 1199.95.

Key Product Features:

  • Specially developed lamp which does not require replacement during product lifetime (estimated 50.000 flashes)
  • Fully cordless rechargeable device, one hour quick charge function
  • Safety system – safety ring with contact switches to protect against unintentional light flashing
  • Five adjustable light-energy settings (1-5) for different skin tones (white, beige, light brown, mid-brown and dark brown) and hair colours (dark blond to black)
  • Automatic switch-off function to prevent over heating
  • Separate connectable mains adapter
  • Low battery indicator and charging light
  • Storage pouch and cleaning cloth


Treatment time per body area, depending on skin surface and experience:



Area Avg. treatment time Avg. treatment interval
One underarm  2 minutes Every 2 weeks
Bikini line, per side 2 minutes Every 2 weeks
Entire bikini area 8 minutes Every 2 weeks
One lower leg 15 minutes Every 4 weeks
One full leg 30 minutes Every 4 weeks


  • A fully charged battery offers at least 150 flashes at setting 5 = 15 minutes
  • On a lower setting the battery can last up to 3 x longer
  • For a full body treatment, recharging during treatment might be necessary


Note: treatments are not messy and do not require any water or additives, so you can use it wherever you want, e.g. while watching TV.



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For further information, please contact:

Rebecca Sands
Fleishman-Hillard Sydney
Tel: +61 2 9025 9225

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at