Philips launches a new range of hair dryers for easy, every day use


Includes the lightest high-power AC hair dryer on the Australian market

February 16, 2011

Sydney, Australia – Philips, well known for its innovative technology, is pleased to announce a new range of hair dryers designed for easy daily use to style and care for hair.

The new range includes the lightest AC dryer on the Australian market , the Philips SalonDry AC Lite hair dryer (HP4997). The SalonDry AC Lite hair dryer’s ceramic element prevents over-drying and ionic conditioning works to lock in moisture, increase shine and reduce frizz.

“Philips’ SalonDry AC Lite Hair Dryer is lightweight and easy to work with, allowing you to create a salon-style blow dry without the arm ache of using a traditionally heavy AC dryer,” said Peter Bosscher, Senior Manager, Business Development Personal Care & Domestic Appliances for Philips Australia & New Zealand. “With the new Philips hair dryer range you can achieve great results while ensuring maximum protection for your hair.”

A flexible six-speed temperature setting control system allows you to style your hair at a lower temperature to reduce heat impact. The dryer’s powerful 2100W AC motor dries hair quickly to a professional finish. It also includes an ultra-slim AirJet nozzle for precision styling, a volume diffuser to enhance curls and bouncy styles, and that all-important professional must-have, a CoolShot button to set the style. The dryer has a recommended retail price of $79.95.

 

Philips SalonDry Control - HP8182
RRP $34.95

The Philips SalonDry Control offers 2200W professional drying power, ionic conditioning for healthy, frizz-free hair, and multiple speed and heat settings to care for the hair. The SalonDry Control hair dryer also offers a volume diffuser for curls and bouncy styles, a narrow concentrator for focused airflow, a TurboBoost that lets you dry faster without additional heat, and CoolShot button to set your style.


 

 


 

Philips SalonDry Active ION - HP4935
RRP $24.95

The Philips SalonDry Active ION features ionic conditioning for healthy, shiny, frizz-free hair, and 2000W power for fast-drying results. The flexible six-speed and multiple temperature settings allow you greater control, while the CoolShot function sets your style professionally.

 

 

 

Philips SalonDry Travel - HP4940
RRP $19.95

The Philips SalonDry Travel hair dryer is the ideal hair care companion for people on the go, integrating 1600W of drying power into a unit carefully designed with travel in mind. A foldable handle and travel pouch make it incredibly portable, while the professional CoolShot button sets your hair style.


 

 

 

 

Philips SalonDry Compact - HP8103
RRP $12.95

The Philips SalonDry Compact offers 1400W drying power and is an ideal tool at home or while travelling. The dryer features a narrow concentrator for focused airflow and a hook for easy storage.
 

For further information, please contact:

Sarah Campbell
Philips Corporate Communications
Tel: +61 2 9947 0472
Email: sarah.campbell@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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